This is the one topic that I will probably speak on for the rest of my life. You need to be you AND you need to choose the path that brings the best of who you are and allows you to deliver your snizzle snazzle shit to those who need you the most.
To do that you need to be able to speak simply and share some version of…”I am the person you come to when…fill in the blank.”
You need to be so clear that when folks read your website or newsletter or social media posts – boom! Those that need you will be drawn in. They will understand beyond a shadow of a doubt that you are their go-to girl or guy.
So why waffle? Why be shy? Why pussy foot around potential clients? Why harbor self-doubt? Why be quiet about your offer? Why try to sound like everyone else and risk losing yourself forever?
Write down the different ways you create value and meaning for clients (aka, your strengths, unfair advantages, and any special ingredients).
And take this page out of Austin L. Church’s KEAPPS Playbook –
Make a bold promise.
This is the only way you will come out of hiding and get recognized for your work but first you choose YOUR path.
Stop the course of being overlooked once and for all. Refuse to remain clever and invisible.
Don’t let murky messages become an impediment in your path to success. Get the help you need in one click.