For as far back as she could remember, Giselle has always been curious about people potential and marketing.
Today she runs a boutique authority marketing agency – Purple Marketing where she works with individuals and teams helping them:
- discover their personal path of least resistance to wealth creation
- write their story of how they create difference for their customers
Giselle writes a regular column in the Business Newsday as well as her Success Spotlight Series where she captures the uniqueness of professionals doing what they do best in a way that can only be done by them.
You can’t truly make a difference if you’re telling a story that’s not your own
I’m Giselle Hudson, Storyteller and People Potential Marketing Strategist. I found out early on in my life that I had “too much money and potential” in me to work for someone else. That was 1994.
My journey growing forward was one of a lot of trials, many errors and fraught with struggle.
Initially I tried very hard to be someone I wasn’t. I faked it and tried to follow other people’s success maps but I wasn’t getting the results that I wanted.
Somewhere around 2005 (yeah…go ahead and do the math lol) I came to the realization that if doing it like other people didn’t bring me positive results then I’d have to find my own way. Find out more about how I did that here.
Not fitting in and being yourself is your biggest asset and when you understand who you are completely then finding your natural path to wealth creation becomes easy.
I had a very difficult time when I began school.
For starters I didn’t fit in. I was chubby, and shy, and really didn’t want to leave the safety of my parents who were both now home following separate consecutive stints at the University of Manchester.
What I didn’t know is that my mother had told Mrs. Massiah about my situation and she was looking out for me always from day one. I only recently found this out when I took her to lunch at Jardin.
Mrs. Massiah always saw me and always spoke to my potential despite my nervousness and anxiety around abandonment. She was always encouraging me and inspiring me to be a better me.
We all need that in our lives and we need to be reminded that each of us has something unique to offer, in a way that no one else could.
We yearn for certainty in our lives and business is no exception.
- We want guarantees that this will work for sure.
- We want to figure out formulas for successful blogging
- We want to know which service offering will bring in the most money.
The truth is no one knows.
There is no guarantee or secret formula.
The only thing that you can know for sure is your giftedness, talent and how you choose to tell your story; then leverage that knowledge and insight to create success on your terms.
Your unique story, giftedness and talent will remain the great differentiators in the world and the people and organizations that thrive will do so because they understand that:
- They are the map makers and are responsible for discovering their own paths of least resistance to wealth creation
- The only way to build trust and connection with their clients and potential clients is through the power of their story.
- The only way their sales teams can really persuade, influence and inspire is by honing their storytelling skills.
Find out how you can work with Giselle here
e: info (at) purple (dash) marketing (dot) com
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