about

My name is Giselle

many of my friends just call me ‘Gis’

Previously a corrugated carton account representative, chemical and waste water analyst, and print sales supervisor. I became a full-time self-employed professional in 1994.

I’ve always been an entrepreneur with a Bishop girl’s soul and the heart of a pilgrim. To read more of my backstory…click here.

I’ve been tormented by and in search of answers to this question:

Why do some people get results, earn what they are worth and seem to enjoy what they are doing while other very talented folks struggle?

Problem Solving & Strategizing

Do you want to create a stable, long-term business that’s small enough to handle any economic climate, resilient enough to not have to lean too heavily on a single project or client, and autonomous enough to let you build a life around your work?

I believe that the way to build your business, attract more valuable leads, and convert those leads into customers especially during this pandemic, is to leverage and use these 4 revenue boosters, especially if you don’t have a huge team or deep pockets to spend on paid marketing or advertising.

I will help you…

Discover your uniqueness

MCODE® is a narrative tool for self discovery, derived from SIMA® (System for Identifying Motivated Abilities), an assessment process that is profoundly powerful at identifying ones unique pattern of motivated behavior, backed by over 50 years of empirical research.

Science shows us that if people understand what motivates them, they can use that information to shape behavior and achieve better outcomes.

Get clear

How are you telling your story?

Brene Brown says that if we OWN the story we can write the ending.

You can’t just TELL a story. You have to tell YOUR story.

That story has to be lived and embodied by every one working for and with you. No easy task but it’s possible.

Get found

“Your business can only serve people who KNOW you exist.”

According to the Content Marketing Institute, traditional marketing is becoming less and less effective by the minute. Enter content marketing.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Where specifically do you need help?

Get in Touch

Many career, sales and marketing problems are solved leveraging the power of story telling. Giselle Hudson shows career professionals, service professionals, sales and marketing managers, service based business owners & entrepreneurs how to turn their story or their company’s story into a message that impacts and results in them being well paid.


To be well paid means not only to be compensated generously for your solutions but to live a “well” life – a life of structure, harmony, joy and fulfillment.