big ideas

You are misjudged

because you are not known

Why should we hire you?

Most service providers have such a low level of self-belief, they will jump to answer the “why should we hire you” question as if they were on trial. If this is you, understand that the work to do is not to figure out how to answer “what do you do?” The work is to figure out how to believe in your own value – JASON LEISTER

You become incomparable when you
deliver something to your prospective clients that they
can’t get anywhere else. What’s the only thing they
can’t get somewhere else?

The only thing they can’t get anywhere else is YOU!

Working with you means YOU or your company will
be providing the service.

To paraphrase the legendary Dan Kennedy, as you evolve in business and fee levels rise, the focus tends to shift away from what you actually do and move towards focusing on the fact that it is YOU doing it.

When you see the work the other service providers are offering to their clients, what are the areas you see where you would have done things differently?

The goal is to come away with 2-3 BIG IDEAS clearly defining your philosophy. What makes you approach your work in the way that you do? What do you feel strongly about? What are your beliefs?

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Many career, sales and marketing problems are solved leveraging the power of story telling. Giselle Hudson shows career professionals, service professionals, sales and marketing managers, service based business owners & entrepreneurs how to turn their story or their company’s story into a message that impacts and results in them being well paid.


To be well paid means not only to be compensated generously for your solutions but to live a “well” life – a life of structure, harmony, joy and fulfillment.