Why should we hire you?
Most service providers have such a low level of self-belief, they will jump to answer the “why should we hire you” question as if they were on trial. If this is you, understand that the work to do is not to figure out how to answer “what do you do?” The work is to figure out how to believe in your own value – JASON LEISTER
You become incomparable when you deliver something to your prospective clients that they can’t get anywhere else. What’s the only thing they can’t get somewhere else?
The only thing they can’t get anywhere else is YOU!
Working with you means YOU or your company will be providing the service.
To paraphrase the legendary Dan Kennedy, as you evolve in business and fee levels rise, the focus tends to shift away from what you actually do and move towards focusing on the fact that it is YOU doing it.
When you see the work other service providers are offering to their clients, what areas can you identify, where you would have done things differently? How are you different? Click here for a more in-depth look at how you can focus more and leverage these qualities.
The goal is to come away with 2-3 BIG IDEAS clearly defining your philosophy. What makes you approach your work in the way that you do? What do you feel strongly about? What are your beliefs?