What if it doesn’t work?

Change is constant The last time we “spoke” was in November! I was back to iterating…AGAIN! I went against all good advice which says that you need to remain consistent in order to be remembered. Once again I risked you guys forgetting about me. But here’s the thing: we all have to go through whateverContinue reading “What if it doesn’t work?”

What vaccine sceptics and potential buyers have in common

Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;Continue reading “What vaccine sceptics and potential buyers have in common”