Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;Continue reading “What vaccine sceptics and potential buyers have in common”
Category Archives: Weekly Newspaper Column
Will the Real Entrepreneurs Please Stand Up!
The Oxford English Dictionary defines an entrepreneur as ‘a person who sets up a business or businesses, taking on financial risks in the hope of profit’. Who comes to mind? Perhaps Mark Zuckerberg or Alan Sugar? Maybe Bill Gates or James Dyson? If we were talking about entrepreneurs in Trinidad and Tobago who would weContinue reading “Will the Real Entrepreneurs Please Stand Up!”
There is Pain in the Present but will there be the Same Pain in Your Future?
You probably have realized this by now – you cannot “spin” your way out of a bad situation. You can’t just tell a better story about how things are, and then hope that life will take the shape of your thoughts. Life doesn’t work that way. I know many might think I’m flying in theContinue reading “There is Pain in the Present but will there be the Same Pain in Your Future?”
How to reopen the economy: Do we optimize to save lives or save livelihoods?
In a very general sense, we all feel that this too shall pass. Yet unlike the dot com bubble burst in 2001, and the recession of 2008, Covid-19 has us facing one of the worst times in the history of our lives. Many companies are trying to figure out what to do. Projects and campaignsContinue reading “How to reopen the economy: Do we optimize to save lives or save livelihoods?”
Why Sales Won’t Increase With Sales Training Alone
In terms of popular training workshops, we always find customer service and sales holding the top two spots. And for good reason because at the end of the day, businesses ultimately only fail or succeed for one reason… customers. According to Michael Simmons, a serial entrepreneur who has built one of the biggest online learningContinue reading “Why Sales Won’t Increase With Sales Training Alone”
Questions might be the Answer
Speaking with Olasope Oyelaran, a linguist from Nigeria, Mark Nepo author of the No. 1 New York Times Bestseller The Book of Awakening learned that there were 7,000 living languages that we know of on Earth. Following that discussion Mark contemplated that if there are at least seven thousand ways to speak, there are atContinue reading “Questions might be the Answer”
You Must First SEE Value in Yourself to Add Value to Yourself
In the book The Answer, authors John Assaraf and Murray Smith talk about the negative messages we receive growing up: By the time you are 17 years old, you’ve heard “No you can’t” an average of 150,000 times. You’ve heard “Yes, you can,” about 5,000 times. That’s thirty no’s for every yes. That makes forContinue reading “You Must First SEE Value in Yourself to Add Value to Yourself”
Your Resistance to Progress will Ruin You
If you’ve been waiting on a sign to determine whether you are ready to do the thing you’ve always wanted to do – today’s the day! I’m here to tell you: It’s time! You’ve been spending quite some time in rehearsal. Today is the day to emerge from the curtains that block your stage toContinue reading “Your Resistance to Progress will Ruin You”
How Do You Accomplish Anything in Your Life?
Short answer: get out of your comfort zone! We will do almost ANYTHING to stay in our comfort zones. If you want to accomplish anything, you need to get out of your comfort zone- NOW! We understand in theory, that before we can get to “there”, we need to overcome our fears in the present.Continue reading “How Do You Accomplish Anything in Your Life?”
The Most Important Choice You’ll Ever Have to Make
We take time for granted. Many people “kill time” on a daily basis. Yet when it comes to doing things we claim we want to do, we could never “find the time” necessary to do them. Why do we waste so much time? Time is our most valuable resource. We can NEVER make up forContinue reading “The Most Important Choice You’ll Ever Have to Make”
Get clear about marketing! 