Spend your time doing what you do best
Let me handle content creation and marketing
Does the story you tell reflect who you are?
If the story you tell reflects who you are and what you stand for then you’ll attract the right clients.
A good sales person is always ready to field questions from potential clients, depending on where they might be in the buying process.
Are they in:
- the early stage – now becoming aware
- the middle stage – beginning to show interest and consider your solution
- the end stage – where they are ready to make a decision
Your content marketing strategy would involve creating content for each stage and leveraging that content to nurture your potential clients over time by educating and training them while gently motivating them to take action.
By carefully balancing education and motivation, your potential clients will come straight to you when they’re ready to buy.
- Marketing Strategy and Analysis
- Content Development and Planning
- Content Production
- Content Publishing
- Content Promotion
- Lead Generation
Telling your story can be an essential part of your content marketing strategy. Click here to read stories I’ve written, of other service-based business owners who are designing their lives and businesses around using their gifts to enhance the lives of others, make a difference and earn good money being WHO THEY ARE!
The Buying Stages
Ensuring your website is your top sales person, articles, blog posts, whitepapers, tip sheets, thought leadership content, disruptive customer insights.
Interest and Consideration
E-books, case studies, buyer guides, webinars, tutorials, educational worksheets, assessments, training/solution videos.
Success stories, ROI case studies, pricing guides, comparison guides, service review.
Do you need a content marketing strategy or have a writing project you’d like to discuss?
Giselle Hudson makes a living teaching consultants, practitioners, solo professionals, service based business owners & entrepreneurs how to turn their story into a message that impacts and results in them being well paid.
To be well paid means not only to be compensated generously for your solutions but to live a “well” life – a life of structure, harmony, joy and fulfillment.