A good sales person is always ready to field questions from potential clients, depending on where they might be in the buying process.
Are they in:
- the early stage – now becoming aware
- the middle stage – beginning to show interest and consider your solution
- the end stage – where they are ready to make a decision
Ensuring your website is your top sales person, articles, blog posts, whitepapers, tip sheets, thought leadership content, disruptive customer insights.
Interest and Consideration
E-books, case studies, buyer guides, webinars, tutorials, educational worksheets, assessments, training/solution videos.
Success stories, ROI case studies, pricing guides, comparison guides, service review.
Your content marketing strategy would involve leveraging your content to nurture your potential clients over time by educating and training them while gently motivating them to take action.
By carefully balancing education and motivation, your potential clients will come straight to you when they’re ready to buy.
Do you need a content marketing strategy or have a writing project you’d like to discuss?
Telling your story can be an essential part of your content marketing strategy. Click here to read stories I’ve written, of other service-based business owners who are designing their lives and businesses around using their gifts to enhance the lives of others, make a difference and earn good money being WHO THEY ARE!
Want me to tell your story? It’s absolutely free. Click here.