DFY strategy, design & writing

Everything you do can be copied

except for how you communicate

Writing is in my DNA

My earliest childhood memory is of me writing and doing illustrations for a book. I can’t remember what it was about but it was done comic book style, in frames. I remember having  quite a bit of difficulty putting all I wanted my characters to say neatly inside the call out balloons. That used to frustrate me.

in 2005 I decided to do the American Writers And Artists Inc. (AWAI) Copywriting Program in Florida. There I was trained by the best of the best: Katie Yeakle, Peter Bowerman, Bob Bly, Illise Benun, Chris Marlow (my first writing coach) and Joan Damico.

Once I successfully completed the writing program I then did the AWAI Graphic Design course where I learned the rules of direct marketing design so that I could combine my writing and design to offer my clients more value. Good direct marketing design is not based on how good the piece looks but on the response the piece gets!

You have a unique calling. As the visionary of your business, copywriting and online marketing often comes as something you “have to do” but might not always “want to do”. This is why you need someone who respects and values your work and also has the knowledge and expertise in copywriting and marketing to clarify your message and help you get it in front of the people who need it the most.

Not sure what you need? Download the checklist that best suits you here.

A few projects I’ve worked on over the years

Rating: 4.5 out of 5.

Our company used Giselle as a third party vendor to develop training materials, in particular, a series of sales and leadership workbooks. The quality of Giselle’s work is exceptional! The pages were clean, easy on the eyes and the use of images to text was expertly considered to engage our learners. Giselle took the time to understand our needs, stuck with our brand guidelines and delivered a quality product.

CHRISTIANA MARCION MONTGOMERY – Senior Manager, Learning and Development, Columbus Communications, St. Lucia

Rating: 4.5 out of 5.

I can thoroughly recommend Giselle Hudson and Purple Marketing for many services, not least of which, website building. One of my sites live-life-now.com, was built by Giselle from the ground up and launched in record time with minimal input from me. It gets great reviews from all who visit it and it has also led to me winning real business in book sales and speaking events. If you need an amazing, creative web site writer, designer and builder then look no further, Giselle is the answer!

NIGEL J. WALL – Life Changing Coach, Ask Leadership, Trinidad & Tobago


Content Strategy and Planning Services
Creating content just for the sake of it isn’t an efficient and effective way to approach content marketing. A better approach is to start by outlining your business goals and objectives and producing content based on that.

Content Asset Creation
Part of the content strategy is: who are you creating content for? Once we establish your ideal audience then I’ll be able to produce relevant done-for-you content. I’ll help you come up with great topics for those content pieces, that will help attract and excite your new and current readers.

My Process

Step One: Discover your Uniqueness

Rediscover through the story of your own life – what you were born to do and how to use that insight to move confidently forward.

Delve into your backstory to determine what drives and compels the work you do. Understand what you are truly selling, what “they” are buying and what makes your approach valuable.

Step Two: Get Clear – develop your long term strategy

How are you going to transform your prospects into clients? What strategy will you use to allow this to happen on your terms?

What is the best medium to use to deliver your message to prospective clients?

Step Three: Create your content calendar, cadence and assets

It’s one thing to know your audience, but it’s another to know your content cadence: what kind of content will you need to execute your strategy, what content resonates with your audience – depending on where they are in the buying process, the number of marketing emails/blogs/case studies/texts/calls you’ll send, the spacing between them, and how to get them to find that content.

Ready to go? Fill in the form below and I’ll be in touch within 24 to 48 hours

Get in Touch

Many career, sales and marketing problems are solved leveraging the power of story telling. Giselle Hudson shows career professionals, service professionals, sales and marketing managers, service based business owners & entrepreneurs how to turn their story or their company’s story into a message that impacts and results in them being well paid.

To be well paid means not only to be compensated generously for your solutions but to live a “well” life – a life of structure, harmony, joy and fulfillment.

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