story as strategy

Everything you do can be copied

except for YOUR STORY

You have a unique calling.

As the visionary of your business, storytelling, digital marketing and copywriting often comes as something you “have to do” but might not always “want to do”.

I will help you:

  • get a firm grasp on the problem you’re trying to solve (the transformation that your customers are seeking)
  • figure out where your customers are and where they want to go
  • map the milestones that will get them there

Not sure what you need? Check out the menu below:

Want to be sure you get it right before you spend a lot of money creating and publishing ineffective content? You need a

Content Strategy

When you want to squeeze all the value you can from your marketing budget for content you need a…

Content Calendar & Plan

In mapping the customer journey, most businesses and marketers consider only what is effective for the company not the customer. If you want marketing success you will focus on referrals vs. leads. In this case you will need a…

Brand Messaging Platform

If you’re considering getting help with your marketing, working with me on a writing project or interested in one of the menu items above, you should probably read this first…

My writing history…

Writing is in my DNA. My earliest childhood memory is of me writing and doing illustrations for a book. I can’t remember what it was about but it was done comic book style, in frames. I remember having  quite a bit of difficulty putting all I wanted my characters to say neatly inside the call out balloons. That used to frustrate me.

in 2005 I decided to do the American Writers And Artists Inc. (AWAI) Copywriting Program in Florida. There I was trained by the best of the best: Katie Yeakle, Peter Bowerman, Bob Bly, Illise Benun, Chris Marlow (my first writing coach) and Joan Damico.

Once I successfully completed the writing program I then did the AWAI Graphic Design course where I learned the rules of direct marketing design so that I could combine my writing and design to offer my clients more value. Good direct marketing design is not based on how good the piece looks but on the response the piece gets!

If you are not familiar with my work or writing style, check out some samples from my former Business Newsday column here and my library of articles here.

A few projects I’ve worked on over the years

Rating: 4.5 out of 5.

Our company used Giselle as a third party vendor to develop training materials, in particular, a series of sales and leadership workbooks. The quality of Giselle’s work is exceptional! The pages were clean, easy on the eyes and the use of images to text was expertly considered to engage our learners. Giselle took the time to understand our needs, stuck with our brand guidelines and delivered a quality product.

CHRISTIANA MARCION MONTGOMERY – Senior Manager, Learning and Development, Columbus Communications, St. Lucia

Rating: 4.5 out of 5.

I can thoroughly recommend Giselle Hudson and Purple Marketing for many services, not least of which, website building. One of my sites, was built by Giselle from the ground up and launched in record time with minimal input from me. It gets great reviews from all who visit it and it has also led to me winning real business in book sales and speaking events. If you need an amazing, creative web site writer, designer and builder then look no further, Giselle is the answer!

NIGEL J. WALL – Life Changing Coach, Ask Leadership, Trinidad & Tobago

Want to cut to the chase because you already know what you want?

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