The challenge is that you got into business to do just that – what you’re good at, yet quickly found that marketing what you love is more complicated than just putting up a website.
It is also confusing and complex especially now with the advent of digital and content marketing.
Not to mention that everyone is trying to sell you a tactic that is ‘the only one you’ll need’ but you find it almost impossible to know what kind of return on effort any one of these solutions will actually produce. Does this sound familiar?
Having said that- content marketing needs to be a part of your authority marketing toolkit…here’s why:
Unlike conventional marketing that pushes your message out to your audience, content marketing focuses on creating and disseminating free, valuable content that attracts potential clients to you like a magnet.
There are a wide range of tools used to build visibility and drive leads:
- Speaking engagements
- Industry articles
- Keynote addresses
- Feature articles
- Social media
- Email marketing
How can I help?
My Visible Authority Program provides both firms and individuals with the guidance, ideas, strategy framework and tools to build a powerful marketing platform, build visibility, expand brand recognition, increase leads and accelerate growth through the cultivation of an authoritative presence in their area of expertise.
I will help you:
- get a firm grasp on the problem you’re trying to solve (the transformation that your customers are seeking)
- figure out where your customers are and where they want to go
- map the milestones that will get them there
- determine which tools should be in your toolkit
If you’re interested in the Visible Authority Program or working with me on a writing project you should probably read this first…
My writing history
Writing is in my DNA. My earliest childhood memory is of me writing and doing illustrations for a book. I can’t remember what it was about but it was done comic book style, in frames. I remember having quite a bit of difficulty putting all I wanted my characters to say neatly inside the call out balloons. That used to frustrate me.
Once I successfully completed the writing program I then did the AWAI Graphic Design course where I learned the rules of direct marketing design so that I could combine my writing and design to offer my clients more value. Good direct marketing design is not based on how good the piece looks but on the response the piece gets!
A few projects I’ve worked on over the years
- Digital Transformation
- Opportunity – The Heart of Entrepreneurship
- Growing the Dream
- MICROSOFT – YTEPP Speech
- MICROSOFT – Rotary Club Jamaica
- Buzz piece – Meredith McSween International
- Before and after bio rewrites – HIVE
- Rotary club Maraval Press Release rewrite
- CANDID Magazine – the Well-Paid Professional Series
Our company used Giselle as a third party vendor to develop training materials, in particular, a series of sales and leadership workbooks. The quality of Giselle’s work is exceptional! The pages were clean, easy on the eyes and the use of images to text was expertly considered to engage our learners. Giselle took the time to understand our needs, stuck with our brand guidelines and delivered a quality product.
CHRISTIANA MARCION MONTGOMERY – Senior Manager, Learning and Development, Columbus Communications, St. Lucia
I can thoroughly recommend Giselle Hudson and Purple Marketing for many services, not least of which, website building. One of my sites live-life-now.com, was built by Giselle from the ground up and launched in record time with minimal input from me. It gets great reviews from all who visit it and it has also led to me winning real business in book sales and speaking events. If you need an amazing, creative web site writer, designer and builder then look no further, Giselle is the answer!
NIGEL J. WALL – Life Changing Coach, Ask Leadership, Trinidad & Tobago