WPP marketing toolkit

Tools and techniques

to become more visible to your audience

We have already established that you are good at what you do – you have a unique calling.

The challenge is that you got into business to do just that – what you’re good at, yet quickly found that marketing what you love is more complicated than just putting up a website.

It is also confusing and complex especially now with the advent of digital and content marketing.

Not to mention that everyone is trying to sell you a tactic that is ‘the only one you’ll need’ but you find it almost impossible to know what kind of return on effort any one of these solutions will actually produce. Does this sound familiar?

Having said that- content marketing needs to be a part of your authority marketing toolkit…here’s why:

Unlike conventional marketing that pushes your message out to your audience, content marketing focuses on creating and disseminating free, valuable content that attracts potential clients to you like a magnet.

Imagine this: When you are just starting out, you have to knock on many doors. This is daunting; but as you become more visible, imagine potential clients reaching out to you instead. Even better, they are coming to you “pre-qualified” having found you through the valuable content that you provide for free on your website. Imagine no longer having to do any other business development and networking. Potential clients find you. You don’t have to go hunting them down!

There are a wide range of tools used to build visibility and drive leads:

LinkedIn
Speaking engagements
Industry articles
Website
Keynote addresses
Feature articles
Social media
Podcasts
Blogs
Email marketing
Newsletters

How can I help?

Before we do any work together I insist on strategy first.

I will help you:

get a firm grasp on the problem you’re trying to solve (the transformation that your customers are seeking)
figure out where your customers are and where they want to go
map the milestones that will get them there
determine which tools should be in your toolkit

If you’re interested read this first…

My writing history

Writing is in my DNA. My earliest childhood memory is of me writing and doing illustrations for a book. I can’t remember what it was about but it was done comic book style, in frames. I remember having quite a bit of difficulty putting all I wanted my characters to say neatly inside the call out balloons. That used to frustrate me.

In 2005 I decided to do the American Writers And Artists Inc. (AWAI) Copywriting Program in Florida. There I was trained by the best of the best: Katie Yeakle, Peter Bowerman, Bob Bly, Illise Benun, Chris Marlow (my first writing coach) and Joan Damico.

Once I successfully completed the writing program I then did the AWAI Graphic Design course where I learned the rules of direct marketing design so that I could combine my writing and design to offer my clients more value. Good direct marketing design is not based on how good the piece looks but on the response the piece gets!

If you are not familiar with my work or writing style, check out some samples from my former Business Newsday column here and my library of articles here.

A few projects I’ve worked on over the years

Our company used Giselle as a third party vendor to develop training materials, in particular, a series of sales and leadership workbooks. The quality of Giselle’s work is exceptional! The pages were clean, easy on the eyes and the use of images to text was expertly considered to engage our learners. Giselle took the time to understand our needs, stuck with our brand guidelines and delivered a quality product.

CHRISTIANA MARCION MONTGOMERY – Senior Manager, Learning and Development, Columbus Communications, St. Lucia

I can thoroughly recommend Giselle Hudson and Purple Marketing for many services, not least of which, website building. One of my sites live-life-now.com, was built by Giselle from the ground up and launched in record time with minimal input from me. It gets great reviews from all who visit it and it has also led to me winning real business in book sales and speaking events. If you need an amazing, creative web site writer, designer and builder then look no further, Giselle is the answer!

NIGEL J. WALL – Life Changing Coach, Ask Leadership, Trinidad & Tobago