Your best thinking 5 years ago is your baggage today

We’ve always done it this way.

That’s your death sentence right there.

Sure you might be making money, you might even be profitable, but chances are you are no longer enthusiastic about what you’re doing and operating with head and no heart.

You could be stuck in a miserable dead end job sitting in a gray cubicle for 40+ hours a week earning a decent salary, yet feel uninspired and unfulfilled. Status quo is what you know. Every day you do things the same way you’ve always done them.

You could be stuck in the corporate world, drowning in meetings where you hear words like revolutionary and ground breaking, disruption and mavericks; strings of fashionable phrases that speak about innovation but really take you on a peripheral walk offering superficial changes.

You could get charged by a great idea you have, to do things differently, yet too scared to go up against or completely give up the “security” of your day job and the regular paycheck it brings.

We’ve always done it this way.

The way it’s done in your industry should definitely not be the way you choose to go, unless of course you want to choose invisibility.

The reality is many people are great at what they do, but they aren’t fulfilled and they’re stuck spinning their wheels trying to get ahead. How do you breakout and move past the crowd? 

By being the individual that you are – not just WHAT you do, but HOW you do what you do.

We’ve been taught a standardized formula for success (a one-size-fits-all notion) which asks the question: What is the best way to achieve success?

Yet if we want to build great and thriving businesses, develop a great and thriving Trinidad and Tobago and operate in an equally thriving Caribbean region, we need to get the best out of EVERYONE no matter “WHO YOU ARE or WHERE YOU ARE STARTING FROM.”

In order to help everyone live up to their full potential we must begin by understanding and empowering them.

To do so we need to ask a completely different question:

What is the best way for ME to achieve success?

How can things be different, if I am “all me”?

You really just have to be your real self, without exception. Deep down, you may already know how to be different, unique, and valuable in a way that no one else is.

The question is – do you have the courage to do and be WHO YOU REALLY ARE?

  • Do you have the courage to buck the status quo and speak out for what you really believe in?
  • Do you have the courage to tell a prospective client your company doesn’t offer free consultations?
  • Are you prepared to speak up about that checkbox for bureaucracy that may have made sense 10 years ago but is no longer needed?
  • Do you have the guts to explain that full payment for a project is due upon commencement?
  • Are you able to confidently ignore or remove all of the folks trying to interrupt your day, and the plan you have for yourself, with emails or calls or texts?
  • Are you OK maintaining the boundaries you have set for yourself and others…and clearly articulate to the world what you are willing to do and what you will NOT willing to do?

In many businesses there are plenty of well-educated, talented people who spend a good deal of their time on pointless tasks and in pointless roles, in pointless meetings where nothing is accomplished.

The truth is, they are working towards superficial corporate “targets” while their creative potential is never fully utilized.

It might seem scary to be yourself, but in today’s workplace, it’s far scarier NOT to be who you are.

The world is created in such a way that it’s easy to get pulled into the rat race. It’s easy to feel the forces trying to get you to conform, to assimilate, to comply with “how things are done around here.”

But how things are done around here is a decision for only you to make.

Business owners, who were popular 5 years ago, no longer crowd the news headlines. Entrepreneurs who made zero shifts in their business models in the last 5 years have lost fortunes. Great leaders from 5 years ago now lead teams who aren’t performing because they continued to do things the way they’ve always done things.

Unless we can let go of everything we currently think of and do, we will fail to see the opportunities of tomorrow.

The core of who you are, and what you do, is the raw essence that has always powered you. You need to strip back to that essential core and create new ways to do things differently.

Whether you feel trapped in a dead-end job, taking the first steps on your journey into entrepreneurship; whether you think you are already on the right track, or if you feel in a dark place, directionless and adrift, I am here to help you answer one question: What is the best way for ME to achieve success? To find out where you are and what you need TODAY! REQUEST YOUR FREE PRE-ASSESSMENT

How are you dealing with the financial stress that accompanied COVID 19?

True power in this world comes from economic independence. Way before COVID-19, too many people in Trinidad and Tobago had way too much month left at the end of their money. I suspect that since COVID-19 this situation has gotten worse.

This Pandemic Recession, as it is now being referred to, has caused quite the economic upheaval. Many have been forced to take a pay cut because of reduced hours and some people have lost their jobs. Everybody is worried about the future. Whether you are worried about contracting COVID-19 or not we all share in the financial stress, felt by millions around the world.

This is how things look today:

  • Pre-retirees have been forced into retirement, whether they were prepared or not
  • Many have been racking up credit card debt just to make ends meet
  • Small and large businesses alike are struggling to stay afloat

So what exactly does your stress look like?

During an infectious disease outbreak, the Centers for Disease Control and Prevention report that the following physiological and emotional symptoms are most common:

  • Fear and worry about your own health.
  • Changes in sleep or eating patterns.
  • Difficulty sleeping or concentrating.
  • Worsening of chronic health problems.
  • Worsening of mental health conditions.
  • Increased use of tobacco, alcohol, and/or other substances.

Many of the money related solutions I’ve reviewed following COVID-19 revolve around being proactive with your finances. Except in many cases, those being affected have little to no “finances” to speak of. What should you do if this describes your position?

Napoleon Hill tells us that every adversity has within it the seed of an equivalent or a greater benefit. In his book ‘Grow Rich with Peace of Mind’ Hill says that within that phrase lies the key to our peace of mind.

No matter what financial position the Pandemic finds you in, you need to stop, take a deep breath and CLOSE THE DOORS TO YOUR PAST insofar as any regrets or post-mortems are concerned. You are where you are. What has happened has already happened. Dwelling on how stupid you are, or what you should have done, is not very helpful right now.

Hill reminds us that when we speak of failure, that’s exactly what we will attract. So stop and let failure lie behind the door that you are about to close for good!

What greater benefit can you find as you navigate through COVID-19?

John Hope Bryant, an American financial literacy entrepreneur says that there is an inseparable connection between “inner capital” and “outer capital” – financial wealth.

The inner capital he refers to is your mindset, plus knowledge, plus spirit.

You have a wonderful opportunity to look at yourself. Real wealth starts with the view you have of yourself. You are your first capital and you are the CEO of your life.

When you get in touch with your mind – with who you are – you can begin to live your own life and wipe out any past records of failure. Some of us can do this on our own. Others need help.

We all come fully loaded with assets that we can all turn into earning an income if used correctly. Take inventory of your skills and bit by bit, break those self-inflicted mental blocks and focus not on where you’ve been but on where you can be.

Once you get yourself into this frame of mind, determine where you think you want to go next and what you would like to achieve. Start where you are. If you’re down to zero, you might consider starting with earning a fixed amount consistently before you increase that figure, and before you get to wanting to be a millionaire.

With this mindset you will either find what you need or find a way to do without and still achieve what you set out to achieve.

Napoleon Hill tells us that once our minds can truly picture a desire, and feel success consciousness driving it toward that desire, we can achieve what we set out to achieve.

Ambassador Andrew Young is an American politician, diplomat, and activist. He began his career as a pastor, and was an early leader in the civil rights movement, serving as executive director of the Southern Christian Leadership Conference and a close confidant to Martin Luther King Jr. He says “There is a difference between being broke and being poor. Being broke is economic but being poor is a disabling frame of mind and a depressed condition of one’s spirit.” In other words, being poor is having a broken view of who you are.

We must all vow to never, ever be poor again! I want to give everyone the ability to succeed and prosper no matter what very real roadblocks society puts in their way. We have more power than we realize if only we can recognize and claim it.

Determine where you are and what you need TODAY! REQUEST YOUR FREE PRE-ASSESSMENT

In this “Covid Season” – How Do You Get Potential Clients to Come to You?

This pandemic experience has been VERY depressing for many service business owners and entrepreneurs.

Many businesses have had to shut down completely and some have reopened only to have their doors closed once again.

Uncertainty is rampant.

Most people who run their own businesses love to have control yet as we have all experienced, these times are anything but times we can control.

This is also the time where there is a lot of fear, swirling around us and ready to engulf us if we let it. This is a time when we can easily get distracted and taken off our game.

Let’s tackle the fear.

In the 2013 movie ‘After Earth’, Cypher Raige (played by Will Smith) says: “Fear is not real. The only place that fear can exist is in our thoughts of the future. It is a product of our imagination, causing us to fear things that do not, at present, and may not ever exist. That is near insanity Kitai – [Cypher’s son]. Do not misunderstand me, danger is very real, but fear is a choice. We are all telling ourselves a story…”

In’s Chapter 3 summary Santiago is the protagonist of The Alchemist, a story about Santiago’s journey from Spain to Egypt via North Africa. He does this in search of his Personal Legend, which is his purpose in life.

In this infamous book by author Paulo Coelho, the camel driver says to him, “If you can concentrate always on the present you’ll be a happy man. The seer also says to Santiago, “The secret is here in the present. If you pay attention to the present you can improve upon it. And if you improve on the present, what comes later will also be better…”

We cannot afford to be distracted by the past, nor can we get distracted by a future that hasn’t happened yet. Our focus has been and always needs to be for any business: on getting and keeping clients.

The Covid 19 Pandemic has changed our world with devastating speed.

New ways of working that were waiting on the sidelines are suddenly mainstream, according to a recent article by Phil Wainewright.

Digital technology has fundamentally changed the way business engages with customers. It allows a continuous connection, which transforms both the relationship and the nature of what is delivered – the XaaS effect – delivering Everything-as-a-Service. With the onset of the Coronavirus pandemic, suddenly, your customer’s needs may be nothing like they were just a few weeks ago. Instead of working out what quantity, color or size they’re going to want next, you’re co-ordinating with them to help them protect their staff, ease their cashflow or co-create a completely new product line. Your capacity to accurately listen to customers, understand their needs and then rapidly swarm to adapt your offering is being tested at an unprecedented intensity. And now that everyone is remote working, their expectation that you can deliver on all of that across distance and timezones just went up several notches.”

Thankfully, the fundamental principles remain. Even though we are engaging using digital technology we need to discover what success means for our customers, and find ways to help them become more successful.

Sometimes it may mean educating customers about new problems they might be facing given the current climate. As Victor Cheng says in his book ‘Extreme Revenue Growth’ “…Nobody spends money solving a problem they don’t even realize they have.”

Perhaps the most frustrating aspect of any kind of marketing (prospecting AND client attraction) is that most prospects aren’t ready to hire you today. According to Vorsight, only 3% of qualified prospects are actively searching for someone who provides your services.

According to the Get Better Clients Academy – Attraction marketing has the advantage of “self-qualifying” prospects and giving you a larger pool of prospects to work with. It also puts you in a position of strength because prospects are coming to you. However, most of your attraction marketing leads won’t be ready to buy right now, so you have to stay on their radar. It also requires some marketing automation to do it well. Prospecting has the advantage of allowing you to handpick the prospects you go after. And you can easily dial up or down your prospecting efforts depending on your workload and pipeline. However, prospecting takes some courage. It also puts prospects in the position of strength because you’re pursuing them. Generally, you need both. You need a “lead generation machine” that delivers a steady stream of prospects (i.e. attraction marketing). And you need a targeted outreach effort that enables you to hand-select prospects and dial things up or down as needed (i.e. prospecting).

Therefore, your job is to start a conversation with those who ARE ready now (the 10%) AND stay in touch with the other 90%—until those who will eventually buy identify themselves. The most efficient way to start this process is by deploying a methodical client attraction strategy by leaving a series of breadcrumb trails.

Determine where you are and what you need TODAY! REQUEST YOUR FREE PRE-ASSESSMENT

how much truth can you accept about yourself?

Photo by Balaji Malliswamy

Do you believe everything that’s said about you?

Do you believe everything you’ve said, are saying about yourself?

Not knowing who you really are is keeping you stuck.

What do I mean?

There are many things that have been said to us, about us…stuff we’ve just accepted as truth.

Perhaps someone we admired said it, maybe it was a teacher, a big brother or sister, mother, father, aunt, uncle, boss, colleague…doesn’t matter. We accepted and believed. And dare I say, became what we believed to be true.

For me, I believed in every one else but myself! I didn’t think I had anything to count on…but I do. And now that I’m aware, I’ve created a moat around my being and smile as I watch other people’s opinions of me sink deep into the water and drown.

Our job is to awaken from this hypnosis that is presently keeping us from being who we are. Not because something is said means that we have to believe it.

In the book ‘The Ultimate Secrets of Self Confidence’ by Dr. Robert Anthony he shares this, and please MARK IT WELL:

In order to construct a new “functional” building on a site where one that is “inefficient exists, you first have to raze the old structure. This must be done by shattering those “mistaken certainties” which have held you back from expressing the unlimited, abundant, wholesome life you desire.

Is your past keeping you stuck?

Photo by Vicky Sim on Unsplash

I recently started a re-read of Napoleon Hill’s ‘Grow Rich with Peace of Mind.’ Marketing genius Dan Kennedy calls this Napoleon Hill’s best book.

I understand why Dan would say that this is his best book because of the experience and learning that must have taken place between when ‘Think and Grow Rich’ was first published in 1937 and when ‘Grow Rich with Peace of Mind’ was published 30 years later in 1967, just four years before Hill died.

So when Hill talks about closing the door on your past, he must know what he’s talking about.

Napoleon Hill had many failures – a point many say make him a fraud. After all he wrote the bible on growing rich – how dare he fail. Yet failure seems to be par for the course.

Not enough is said about failure, except in passing and in a very general nature.

We are left to think that failure often never occurs but failure is real, and part of the journey.

What is important is that we don’t dwell on or keep re-living our failures.

  • The ability to earn money consistently is an area where many of us unsalaried folk fail.
  • The ability to make money work in our favour is the area where many salaried folk fail.

Every adversity has within it the seed of an equivalent or a greater benefit.

napoleon hill

COVID-19 is a definite adversity so wherein lies the greater benefit?

We have a tendency to over-indulge and overextend when times are good only to regret imprudence when the tide turns (as it is guaranteed to), like we didn’t even really see this downturn was coming until it was upon us…COVID-19 that is.

This is what Warren Buffet meant when he said in 1992 and continued saying, through to 2007:

It’s only when the tide goes out that you learn who’s been swimming naked

Many of us admittedly have been swimming naked. COVID-19 has accelerated the receding tide and caught us with our pants down!

It is time for a reset.

True power in this world comes from economic independence. Way before COVID-19, too many people in Trinidad and Tobago had way too much month left at the end of their money. I suspect that since COVID-19 this situation has gotten worse.

No matter what financial position the Pandemic finds you in, you need to stop, take a deep breath and CLOSE THE DOORS TO YOUR PAST insofar as any regrets or post-mortems are concerned. You are where you are. What has happened has already happened. Dwelling on how stupid you are, or what you should have done, is not very helpful right now.

You have a wonderful opportunity to look at yourself. Real wealth starts with the view you have of yourself. You are your first capital and you are the CEO of your life.

Watch your words. When you speak of failure, you attract failure. When you speak of success you attract success.

Lose envy. Regardless of the times, there will always be someone who is going to be better off, make more money than your do, or have what you have but bigger.

Unadulterated desire is fine but nursed envy is harmful. It eats away at your peace of mind and can bring unwanted ailments into your life. Keep your focus clean and clear of all negativity.

If you just lost your livelihood, now is definitely not the time to be resentful and hate-filled. What you carry with you is communicated invisibly and indirectly to all that you come into contact with. Think carefully about what message you’re sending.

And above all, if you’re in a job you don’t like, still do your best and then some. Working to rule or doing only what you need to is actually working against you. This has nothing to do with whether you like your employer or not. Progress will be made only when you have more than filled the requirements of your present position. If you are not filling or exceeding your present position then zero change is likely to occur.

As we look towards the future, let us carry only what is instructive.

Ambassador Andrew Young said – “There is a difference between being broke and being poor. Being broke is economic but being poor is a disabling frame of mind and a depressed condition of one’s spirit.”

In other words, being poor is having a broken view of who you are.

We must all vow to never, ever be poor again!

I want to give everyone the ability to succeed and prosper no matter what very real roadblocks society puts in their way. We have more power than we realize if only we can recognize and claim it. Reach out here and let’s have a conversation.

Learn how you can use your own power to succeed despite bleak odds.

Putting words to what you do

Riz Mooney

I was reading a report this week by Rachel Allen, owner of Bolt from the Blue Copywriting and I’m so happy that I took the time to read it in its entirety.

Rachel shared some truly significant golden nuggets but the two things that impacted me the most sums up the work I do as a copywriter, amongst other things.

Golden nugget numero uno: Until you can put words to it, it remains in your head – full of potential but powerless.

Golden nugget numero dos: You can have an awesome relationship with your vocation and create a million iterations of work with it, but if you never share that with anyone else, it tends to become monothematic, and you tend to turn in on yourself, stagnating.

Putting words to your work, describing what you do, in a way that not just sounds good, but feels good…like in your soul ‘feel good’…is difficult. That’s because we have grown apart from who we really are in search of what others tell us, is the way we should describe ourselves. We sound everything but authentic. We sound super successful, and professional, but not real. We wear the title but we don’t necessarily believe that this is us.

The second golden nugget hit me much harder than the first.

Oh I’ve iterated so many times, trying to get it right – website, service offerings, pricing, which automated calendar service to use, my process, what I will say to customers, yet I hesitate, big time, to share.

I have armchair one sided arguments with others out there in the trenches: “What are you doing? Why are you doing it like that? Nobody does that anymore? How do you expect to get results for you clients doing it that way?” Yet I withhold my own solutions?

Do you feel me?

Well those days are over. In the infamous words of Diana Ross “I’m coming out!” and so should you!

There is a whole lot of marketing wisdom in these three words:


Wisdom that we all ignore, whether we’re seasoned marketers or not.

We start by saying things like:

  • I need to master this social media stuff…
  • I need to do a podcast…
  • I must do a webinar…

We go chasing after media BEFORE we get the message right.

How do you get your message right? By first developing Your Unique Approach (YUA).

I agree with Rachel…

We are all born with the potential to contribute something astonishing – something that moves the global conversation forward, something that gives each of us a unique possibility for contribution.

No one else can do what you can, in the way that you can.

Your vocation matters. What you do with it matters, and we need you more than ever!

You can’t afford to bear the cost of losing business because of unclear or misaligned messaging. Let me help you clarify your message to win business now that the stakes are higher than ever, given the COVID-19 pandemic. Reach out here and let’s have a conversation.

If you’re not yet ready, why don’t you take advantage of this free training which shows you how your website can become your number one salesperson.

Have you become pinned beneath the boulder of your own reputation?


This is not an original thought but then if you read BIG MAGIC by Elizabeth Gilbert you will realize that two or more of us can in fact have the same thought/discovery what scientists call multiple discovery – a term used whenever two or more scientists in different parts of the world come up with the same idea at the same time.

When I read that description about being pinned beneath the boulder of your reputation it felt like it had come from the bowels of my own existence.

The pain is not my own pain. My own pain is different.

This pain is the pain I feel when I see wasted gifts, strewn carelessly along life’s path because we are stuck at the top – at the pinnacle of our success…feeling as if we can’t recreate what has brought us this far and so we allow fear to consume us.

Many times those who were magnificent in the field of sales, are now leading other sales professionals. But we no longer sell. We are afraid of not swinging it out of the park as we once did.

We all feel that when we’re at the top, the only way we can go is down and so we build a moat around us and stop learning, doing, trying, experimenting…for fear that if we do – we will be exposed as a “one hit wonder”.

Gilbert says of Harper Lee

I wonder if perhaps she had become pinned beneath the boulder of her own reputation. Maybe it all got too heavy, too freighted with responsibility and her artistry died of fear – or worse self-competition.

Sometimes we just get pinned down. We’re neither at the top nor bottom of our game but we are pinned down by that boulder of fear.

I’ve taken Liz Gilbert’s suggestion to accept that fear is always going to be along for the ride, but I will NOT let fear drive.

I’m also accepting that life will always change. It is neither consistently good or bad. There is so much that I don’t control. There is so much that I don’t have to explain.

I am haunted by this…

You could leave life right now…” said Marcus Aurelius “…Let that determine what you do and say and think.”

Lessons keep repeating themselves…I can’t seem to shake certain feelings…yet time marches on.

It’s time to get from under that rock. Don’t be burdened by your past successes. With humility press forward knowing that you control only those actions you take.

I’m asking myself this:

How long are you going to wait before you demand the best for yourself?

How long are you going to wait?

Forget the New Year, new you B.S

Photo by Danielle MacInnes on Unsplash

We could all be a little more cognizant of time…because it truly waits on no one. On my Fitbit Versa I chose a watch face that shows me so far, how many seconds I’ve lived. Below is the reminder to make every second count.

Roman emperor Marcus Aurelius reminds us…

You could leave life right now. Let that determine what you DO and SAY and THINK.

From childhood, I have always been obsessed with death. I contemplated everlasting life, based on my Catholic upbringing and got equally scared. Ryan Holiday says that meditating on your mortality is only depressing if you miss the point. It is in fact a tool to create priority and meaning. It is a tool that creates real perspective and urgency.

Have you fully explored “YOU” with all of what makes up your wonderful human beingness?

We obsess with improvement but I think we miss the absolute wonder of being and doing what comes to mind for us, whatever that is. The urgings, the desires, the longings…we need to act. Not keep reinventing a self that is already perfect in all its imperfections.

We need to treat time as a gift. Not waste it.

We need to accept everything and every one in our lives as is.

We need not become defensive or feel we need to justify our own choices.

We need to remember that we could leave life RIGHT NOW!

How long are you going to wait before you demand the best for yourself?


We need to return to the Age of Exploration

It’s been a tough time for everyone. COVID-19 is the great equalizer. It has brought everyone to their knees and cast a spell of pessimism world-wide.

Yet there is always hope, if only we shift our thinking and view life through different lenses.

In the world of work, we have no choice other than to get more creative, more resourceful and more reliant on our only security – our competence.

No block of marble, tiny canvas, or eight basic notes ever stifled creativity and so like the artists that we know, we must be more than just technically proficient. We need to return to what got us fired up when we started doing what we are doing. We need to examine what worked then, what has morphed into the status quo and what is capturing our attention right now in the world that we simply cannot accept.

Transformation requires imagination but the key ingredient that we all need to do more of is to explore.

Believe it or not, there was a period in European history, loosely defined as the Age of Exploration. It began early in the 15th Century and lasted through the 17th Century. It was a time when the Europeans began exploring the world by sea in search of new trading routes, wealth, and knowledge.

The impact persists to this day, with many of the world’s former colonies still considered the “developing” world, while colonizers are the First World countries, holding a majority of the world’s wealth and annual income.

Here are some other impact areas:

  • Explorers learned more about areas such as Africa and the Americas and brought that knowledge back to Europe.
  • Massive wealth accrued to European colonizers due to trade in goods, spices, and precious metals.
  • Methods of navigation and mapping improved, switching from traditional portolan charts to the world’s first nautical maps.
  • New food, plants, and animals were exchanged between the colonies and Europe.

We need to suspend what we think we know and believe to be true because if we don’t, we will limit ourselves to the options that have been in front of us all along.

I ask questions. The stupidity of people comes from having an answer for everything. Wisdom comes from having a question for everything.


According to author Matt May, the Universe has posed to each of us, a very specific question of paramount importance that only we can answer in our unique way.

This is how artists and scientist sculpt their work, around a central question so they own the work. Their world revolves around masterful work performed for worthy reasons toward a meaningful end. They go their own way in the face of what to most looks to be impossible.

There is a dark side to this approach of course. We get criticized, denied, rejected, dismissed and laughed at.

But this is par for the course and we shouldn’t let this hold us back.

  1. We need to protect ourselves from those “keepers of the status quo” also known as our peers, and trust in our own strength.
  2. We have to believe in our own ideas and to daily recommit to making things happen.
  3. We need to explore and experiment with new approaches and new ways to do things

The truth is, we are being taught a valuable lesson:

Nothing and no thing is permanent. Change is always around the corner. We can choose to dance with it or resist it but resistance only leads to pain.

We don’t control many of the things we pursue in life – yet we become angry, sad, hurt, scared, or jealous when we don’t get them.

THE DAILY STOIC JOURNAL – Ryan Holiday and Stephen Hanselman

Expect that people won’t agree with you, like what you’re doing, support your approach. That’s ok. They are not your tribe. Those who need you will read about what you’re doing, and want to learn more.

To succeed you need to be both artist and scientist. You need to keep tinkering, tailoring and trying. Examine your results, and make the necessary changes. Don’t look for shortcuts. This IS the shortcut.

There is a story that I absolutely love that tells of an exchange between Martha Graham and Agnes De Mille who was hired in 1943 to choreography the musical Oklahoma. She was feeling dispirited despite the success of her musical and confessed to Martha over a soda at Schrafft’s restaurant, that she had a burning desire to be excellent but no faith that she could be. This was Martha’s quiet response

“There is a vitality, a life force, an energy, a quickening that is translated through you into action, and because there is only one of you in all of time, this expression is unique. And if you block it, it will never exist through any other medium and it will be lost. The world will not have it. It is not your business to determine how good it is nor how valuable nor how it compares with other expressions. It is your business to keep it yours clearly and directly, to keep the channel open. You do not even have to believe in yourself or your work. You have to keep yourself open and aware to the urges that motivate you. Keep the channel open. As for you, Agnes, you have so far used about one-third of your talent.”

The world is driven by social response. We measure by likes and give up on our dream because someone who doesn’t even understand WHAT we’re doing weighs in.

I know and understand that we have to earn money but I think we totally miss the point when we chase “doing it like everyone else” versus doing what that inner voice compels and haunts us to do.

Kill expectation. Do what you know is your work, your art and good things will follow.

You don’t need to be saved or rescued. What you need is the knowledge of your power, how to access it, how to communicate your value and how to earn accordingly in exchange for what you’re offering.

If any of what I’ve said resonates then your are in the right place and I definitely have solutions for you. Email me giselle (at) gisellehudson (dot) com

the hard work is the shortcut

We look for shortcuts like this all the time:

Yet when pursuing mastery it’s often more than four simple steps.

For anything I’ve ever had to master it involved:

  • Practice
  • Repetition
  • Revision
  • Iteration
  • More practice
  • Making mistakes
  • Redoing
  • Revising

You get the picture. No straight lines. Always a learning curve. Some curves steeper than others.

When we set out to learn anything new, we are attracted to those courses that promise mastery in 30 days, results in 21, genius level in just 3 months.

We watch reality TV shows, where restaurants are renovated in an hour AND staff and leadership issues are sorted in that timeframe too! Didn’t you know it? Houses can be renovated with ease and look as if you’re about to be featured in Architectural Digest.

We are lured by the end but never get a real sense of what it’s like to experience the joy of doing the work, of making mistakes, of falling out of love and falling right back in within the hour because this project is yours….you taste the need for it, and your heart aches, the longer it stays locked within.

One of my favorite books is one published in 1997 called Mastery by Joan Evelyn Ames. She interviewed 30 remarkable people including Jean Wiart, master metalworker and successful businessman.

When asked what are the keys to mastery and what keeps him fresh and excited, he said:

It’s a total dedication to your trade. This is absolutely essential. What makes people people great is their faithfulness to their trade and those who have trained them. It’s a lifetime project. Another key to mastery is that we constantly learn. I think that’s true in every discipline. We have to walk in the path of our predecessors for a long time before we can fly with our own wings and be an example for others. To produce excellence is hard work and demands constantly re-evaluating things and rebuilding them. And I am always vigilant against “short cuts”. They may make life easier but at the same time it’s a disgrace. I say, “Listen, we cannot do that, because it should not be done like that, and we know it.”

How steep your learning curve will be….I can’t say…but don’t let that stop you.

The world needs your “art” even if it may take more than 4 easy steps!