In search of formulas and easy answers

In the world of business there are so many shortcuts, formulas, newfound ways to do everything from writing a book in 3 hours to 6 figures in 6 months.

I have always believed in the power of possibility but I feel that there are some things that we must discover on our own.

The book ‘Thick Face, Black Heart’ by Chin-Ning Chu is about action and its effectiveness.

Dozens of books are published each year that attempt to teach you how to make yourself a more effective executive, a better salesperson, and generally a happier, more dynamic individual. In these books the author prescribes a course of action that will lead to the desired result. Typically, it is a plan that has worked for the author and for some of his students. But it doesn’t necessarily work well for many readers, even though they carefully follow the author’s instructions.

These authors do not seem to be aware that there is an inward state that must be achieved in order for words and actions to be effective. The experts who write these books are good at what they do because they have had the luck to achieve that state intuitively or unconsciously. They do not seem to comprehend the problems of those who have not been so fortunate.

Author M. Scott Peck of ‘The Road Less Traveled’ fame, had this to say:

Abandon the urge to simplify everything, to look for formulas and easy answers, and to begin to think multidimensionally, to glory in the mystery and paradoxes of life, not to be dismayed by the multitude of causes and consequences that are inherent in each experience – to appreciate the fact that life is complex.

Any measure of risk taking comes with the possibility that you will fail, that failure will be involved!

To learn from failure and to continue to explore the unknown is a useful asset.

One of my favorite newsletters, Sunday Brainfood, recently shared this about Nobel Prize-winning biologist Peter Medawar (1915–1987) who was best known for work that made the first organ transplants and skin grafts possible. In 1979, he published Advice to a Young Scientist, a book brimming with both practical advice and philosophical guidance for anyone “engaged in exploratory activities.”

…one does not need to be terrifically brainy to be a good scientist…there is nothing in experimental science that calls for great feats of ratiocination or a preternatural gift for deductive reasoning. Common sense one cannot do without, and one would be the better for owning some of those old-fashioned virtues which have fallen into disrepute. I mean application, diligence, a sense of purpose, the power to concentrate, to persevere and not be cast down by adversity—by finding out after long and weary inquiry, for example, that a dearly loved hypothesis is in large measure mistaken.

to persevere and not be cast down by adversity—by finding out after long and weary inquiry, for example, that a dearly loved hypothesis is in large measure mistaken.

You will make mistakes.

That’s it.

There is no perfection.

You need to figure things out for yourself. This is the work that no bestselling author or infamous coach can do for you.

We need to quit searching for the secret and once and for all resign ourselves to discover the answers in the only place we can find them and that’s within.

Jason Leister shares a valid truth:

There are systems and approaches that work for some. There are systems and approaches that do not work for some. So it’s not helpful to put too much stock in anyone or anything. It’s not that people are out there trying to mislead you. It’s that no one knows what will work for you.

Say that again out loud:

No one knows what will work for me.

Here’s the next thing I want you to be absolutely clear and certain about.

It’s your job to figure it out.

Go ahead…say it like you mean it: “It’s my job to figure it out.” It’s not your job to Google it to find the answers – It’s your job to figure it out. And figuring things out is a combination of thinking, doing, recording, reviewing, revising and doing again.

Leister says, “I spent years thinking that successful people could ‘deliver me’ to the promised land. But that was stupid. ‘Getting there’ was my job. I could have saved a lot of time had I just sat down and got to work figuring it out myself.”

So where do you begin?

Remember that all of the success principles work some of the time in some situations. None of them work all of the time in all situations.

Start with an educated guess and grow from there. It will take work. Create a system, get one or make one up. Work that system, study it and improve upon it. Experiment. Tweak. Get up every day and do it all over again until you get the results you’re after because doing whatever it takes is always what it’s going to take if you want to realise your dreams.

What will it mean if you were to finally end self-sabotage, reclaim your power and design a future that pulls you toward what you want? Find out here…

Keep the beginner’s mind

Seeing the fractures as the design…

We are all probably talking more than ever before in chat groups, on social media. We are stuck at home. The coffee gatherings, the huddle at work…no more. We all need an outlet. Commenting seems to be a way to reestablish our significance.

“I have something to say…”

“I know I am right…”

“People are so stupid…”

“Are we still discussing that?”

We have also become armchair experts and illustrate daily that a little bit of knowledge can in fact be dangerous. Our ability to share, forward, copy/paste, screenshot, means that misinformation is disseminated every second, worldwide.

This is not something any person, or body can control however we can all take personal responsibility and embrace being humble.

Humility is by no means passive. It is a lack of self-importance recognizing that everyone is valuable and may have as much to offer the world as you do.

There will always be people who feel differently and think differently than we do and while our understanding in some areas might be greater, we can always learn from each other.

I posted a picture in a book group recently of a flight of stairs which I later found out was called the Staircase of Knowledge,  located in the Koura campus of the private University of Balamand in Lebanon. Apparently for some people it was dishonorable to step on books. They took umbrage to the post while others loved it. That day, I learned something.

When we don’t know something we are curious but there comes a point where as we become more knowledgeable, we also become less open and less flexible. At this point we tell others that “they are wrong.”

If we keep beginner’s mind however we remain open to new experiences, new techniques, new ways of looking at and doing things. While we may do things in a certain way, we recognize that this may not be the ONLY way or even THE BEST WAY!

Perhaps now, more than ever, we need to adopt beginner’s mind in looking at ourselves and our businesses.

  • How have we taken ourselves for granted?
  • What gifts do we gloss over while trying hard to acquire skills that we are not good at?
  • Why do we continue to bury our heads in the sand hoping that when we finally resurface for air, everything will be “OK”.
  • What is it that we need to face that we continue to avoid?

Now is the best time to use beginner’s mind in looking at your career and your business.

Now is the best time to look at improving your digital communication and using all the tools available that will work best for you at this time.

Those things that you may have looked upon as your weaknesses may in fact be your greatest strengths. The solutions to all that you face lie in brainstorming approaches to your problems that revolve around those strengths.

our desire for control

annie spratt

We want to have everything the way we want it yet we don’t realize that this is the source of our anxiety.

Before COVID-19 we felt that we had more control, because we had more choices. We could go out freely to the malls, go out to dinner, take our kids to the park, get drinks at a bar, see a show, hang out with friends.

Every moment is a teaching moment. What can we learn from COVID-19?

I was asking myself this question and remembered a book, (alas it’s always a book with me) LOL, by Pema Chodron called ‘Comfortable with Uncertainty’.

The unvarnished truth is that uncertainty is ALWAYS with us. We REALLY have no control and anxiety steps in when instead of accepting what is, we choose to control or attempt to control, to get what we want.

We try to control and change others. We try to force things to happen.

Acceptance. This is the porthole through which we can look at everything, including our harsh judgments about ourselves.

Fourteen months, give or take, into this and we are all mentally ragged. The days conversations are filled with how many: how many have died, how many contracted the virus, and of course – how many continue to jackass de scene.

We don’t know what is going to happen next and this is frightening. But step back for a minute and let this sink in: we really don’t know if today is going to be our last day…and this is our reality…way before COVID-19.

My Granny would often say “eat, drink, and be merry for tomorrow you may die.” As a child I was dismissive. She was old. Why should I think about death?

But I think I missed the point. This was not about death but about LIVING and LIVING NOW!

NOW is and will continue to be…COVID or no COVID…all we got.

I know it’s tough but we need to put things into perspective. Tony Robbins says “see things as it is, not worse than it is.”

We need to accept that living with uncertainty is par for the course. We don’t need to become detached nor do we need to get so deeply embroiled in the vastness of the virus and its implications that we lose our way completely.

I don’t want to give you the impression that I am skipping through the tulips, whistling a happy tune.

I am writing this for me as well. This is not a Giselle sermon to a public that needs to do better. We are all doing our best, based on the resources we have at hand.

If you’ve lost your job, struggling to pay your rent, not sure how to get customers, feeling stuck and just generally fed-up…reach out. You can email me, or someone else you feel more comfortable talking to – but reach out!

To paraphrase Pema Chodron, we need to experience our lives fully. There will always be tigers above us, and tigers below us. We can cling to a vine temporarily to save us then realize that a mouse is nibbling at that vine. Yet if we look straight ahead, we might see a strawberry, (a starch mango if you prefer)….and this might be the only moment of our life…the only strawberry we will ever eat. Resentment, bitterness, and holding a grudge prevent us from seeing and hearing and tasting and delighting.

We could feel depressed and anxious or we could finally appreciate it. We could choose to delight in the preciousness of EVERY SINGLE MOMENT.

Remember it is our desire for control that makes us anxious.

If you are a career professional or own a business here are a couple resources that might be helpful at this time. Don’t lose hope. Keep the faith!

Your best thinking 5 years ago is your baggage today

We’ve always done it this way.

That’s your death sentence right there.

Sure you might be making money, you might even be profitable, but chances are you are no longer enthusiastic about what you’re doing and operating with head and no heart.

You could be stuck in a miserable dead end job sitting in a gray cubicle for 40+ hours a week earning a decent salary, yet feel uninspired and unfulfilled. Status quo is what you know. Every day you do things the same way you’ve always done them.

You could be stuck in the corporate world, drowning in meetings where you hear words like revolutionary and ground breaking, disruption and mavericks; strings of fashionable phrases that speak about innovation but really take you on a peripheral walk offering superficial changes.

You could get charged by a great idea you have, to do things differently, yet too scared to go up against or completely give up the “security” of your day job and the regular paycheck it brings.

We’ve always done it this way.

The way it’s done in your industry should definitely not be the way you choose to go, unless of course you want to choose invisibility.

The reality is many people are great at what they do, but they aren’t fulfilled and they’re stuck spinning their wheels trying to get ahead. How do you breakout and move past the crowd? 

By being the individual that you are – not just WHAT you do, but HOW you do what you do.

We’ve been taught a standardized formula for success (a one-size-fits-all notion) which asks the question: What is the best way to achieve success?

Yet if we want to build great and thriving businesses, develop a great and thriving Trinidad and Tobago and operate in an equally thriving Caribbean region, we need to get the best out of EVERYONE no matter “WHO YOU ARE or WHERE YOU ARE STARTING FROM.”

In order to help everyone live up to their full potential we must begin by understanding and empowering them.

To do so we need to ask a completely different question:

What is the best way for ME to achieve success?

How can things be different, if I am “all me”?

You really just have to be your real self, without exception. Deep down, you may already know how to be different, unique, and valuable in a way that no one else is.

The question is – do you have the courage to do and be WHO YOU REALLY ARE?

  • Do you have the courage to buck the status quo and speak out for what you really believe in?
  • Do you have the courage to tell a prospective client your company doesn’t offer free consultations?
  • Are you prepared to speak up about that checkbox for bureaucracy that may have made sense 10 years ago but is no longer needed?
  • Do you have the guts to explain that full payment for a project is due upon commencement?
  • Are you able to confidently ignore or remove all of the folks trying to interrupt your day, and the plan you have for yourself, with emails or calls or texts?
  • Are you OK maintaining the boundaries you have set for yourself and others…and clearly articulate to the world what you are willing to do and what you will NOT willing to do?

In many businesses there are plenty of well-educated, talented people who spend a good deal of their time on pointless tasks and in pointless roles, in pointless meetings where nothing is accomplished.

The truth is, they are working towards superficial corporate “targets” while their creative potential is never fully utilized.

It might seem scary to be yourself, but in today’s workplace, it’s far scarier NOT to be who you are.

The world is created in such a way that it’s easy to get pulled into the rat race. It’s easy to feel the forces trying to get you to conform, to assimilate, to comply with “how things are done around here.”

But how things are done around here is a decision for only you to make.

Business owners, who were popular 5 years ago, no longer crowd the news headlines. Entrepreneurs who made zero shifts in their business models in the last 5 years have lost fortunes. Great leaders from 5 years ago now lead teams who aren’t performing because they continued to do things the way they’ve always done things.

Unless we can let go of everything we currently think of and do, we will fail to see the opportunities of tomorrow.

The core of who you are, and what you do, is the raw essence that has always powered you. You need to strip back to that essential core and create new ways to do things differently.

Whether you feel trapped in a dead-end job, taking the first steps on your journey into entrepreneurship; whether you think you are already on the right track, or if you feel in a dark place, directionless and adrift, I am here to help you answer one question: What is the best way for ME to achieve success? To find out where you are and what you need TODAY! REQUEST YOUR FREE PRE-ASSESSMENT

How are you dealing with the financial stress that accompanied COVID 19?

True power in this world comes from economic independence. Way before COVID-19, too many people in Trinidad and Tobago had way too much month left at the end of their money. I suspect that since COVID-19 this situation has gotten worse.

This Pandemic Recession, as it is now being referred to, has caused quite the economic upheaval. Many have been forced to take a pay cut because of reduced hours and some people have lost their jobs. Everybody is worried about the future. Whether you are worried about contracting COVID-19 or not we all share in the financial stress, felt by millions around the world.

This is how things look today:

  • Pre-retirees have been forced into retirement, whether they were prepared or not
  • Many have been racking up credit card debt just to make ends meet
  • Small and large businesses alike are struggling to stay afloat

So what exactly does your stress look like?

During an infectious disease outbreak, the Centers for Disease Control and Prevention report that the following physiological and emotional symptoms are most common:

  • Fear and worry about your own health.
  • Changes in sleep or eating patterns.
  • Difficulty sleeping or concentrating.
  • Worsening of chronic health problems.
  • Worsening of mental health conditions.
  • Increased use of tobacco, alcohol, and/or other substances.

Many of the money related solutions I’ve reviewed following COVID-19 revolve around being proactive with your finances. Except in many cases, those being affected have little to no “finances” to speak of. What should you do if this describes your position?

Napoleon Hill tells us that every adversity has within it the seed of an equivalent or a greater benefit. In his book ‘Grow Rich with Peace of Mind’ Hill says that within that phrase lies the key to our peace of mind.

No matter what financial position the Pandemic finds you in, you need to stop, take a deep breath and CLOSE THE DOORS TO YOUR PAST insofar as any regrets or post-mortems are concerned. You are where you are. What has happened has already happened. Dwelling on how stupid you are, or what you should have done, is not very helpful right now.

Hill reminds us that when we speak of failure, that’s exactly what we will attract. So stop and let failure lie behind the door that you are about to close for good!

What greater benefit can you find as you navigate through COVID-19?

John Hope Bryant, an American financial literacy entrepreneur says that there is an inseparable connection between “inner capital” and “outer capital” – financial wealth.

The inner capital he refers to is your mindset, plus knowledge, plus spirit.

You have a wonderful opportunity to look at yourself. Real wealth starts with the view you have of yourself. You are your first capital and you are the CEO of your life.

When you get in touch with your mind – with who you are – you can begin to live your own life and wipe out any past records of failure. Some of us can do this on our own. Others need help.

We all come fully loaded with assets that we can all turn into earning an income if used correctly. Take inventory of your skills and bit by bit, break those self-inflicted mental blocks and focus not on where you’ve been but on where you can be.

Once you get yourself into this frame of mind, determine where you think you want to go next and what you would like to achieve. Start where you are. If you’re down to zero, you might consider starting with earning a fixed amount consistently before you increase that figure, and before you get to wanting to be a millionaire.

With this mindset you will either find what you need or find a way to do without and still achieve what you set out to achieve.

Napoleon Hill tells us that once our minds can truly picture a desire, and feel success consciousness driving it toward that desire, we can achieve what we set out to achieve.

Ambassador Andrew Young is an American politician, diplomat, and activist. He began his career as a pastor, and was an early leader in the civil rights movement, serving as executive director of the Southern Christian Leadership Conference and a close confidant to Martin Luther King Jr. He says “There is a difference between being broke and being poor. Being broke is economic but being poor is a disabling frame of mind and a depressed condition of one’s spirit.” In other words, being poor is having a broken view of who you are.

We must all vow to never, ever be poor again! I want to give everyone the ability to succeed and prosper no matter what very real roadblocks society puts in their way. We have more power than we realize if only we can recognize and claim it.

Determine where you are and what you need TODAY! REQUEST YOUR FREE PRE-ASSESSMENT

In this “Covid Season” – How Do You Get Potential Clients to Come to You?

This pandemic experience has been VERY depressing for many service business owners and entrepreneurs.

Many businesses have had to shut down completely and some have reopened only to have their doors closed once again.

Uncertainty is rampant.

Most people who run their own businesses love to have control yet as we have all experienced, these times are anything but times we can control.

This is also the time where there is a lot of fear, swirling around us and ready to engulf us if we let it. This is a time when we can easily get distracted and taken off our game.

Let’s tackle the fear.

In the 2013 movie ‘After Earth’, Cypher Raige (played by Will Smith) says: “Fear is not real. The only place that fear can exist is in our thoughts of the future. It is a product of our imagination, causing us to fear things that do not, at present, and may not ever exist. That is near insanity Kitai – [Cypher’s son]. Do not misunderstand me, danger is very real, but fear is a choice. We are all telling ourselves a story…”

In Study.com’s Chapter 3 summary Santiago is the protagonist of The Alchemist, a story about Santiago’s journey from Spain to Egypt via North Africa. He does this in search of his Personal Legend, which is his purpose in life.

In this infamous book by author Paulo Coelho, the camel driver says to him, “If you can concentrate always on the present you’ll be a happy man. The seer also says to Santiago, “The secret is here in the present. If you pay attention to the present you can improve upon it. And if you improve on the present, what comes later will also be better…”

We cannot afford to be distracted by the past, nor can we get distracted by a future that hasn’t happened yet. Our focus has been and always needs to be for any business: on getting and keeping clients.

The Covid 19 Pandemic has changed our world with devastating speed.

New ways of working that were waiting on the sidelines are suddenly mainstream, according to a recent article by Phil Wainewright.

Digital technology has fundamentally changed the way business engages with customers. It allows a continuous connection, which transforms both the relationship and the nature of what is delivered – the XaaS effect – delivering Everything-as-a-Service. With the onset of the Coronavirus pandemic, suddenly, your customer’s needs may be nothing like they were just a few weeks ago. Instead of working out what quantity, color or size they’re going to want next, you’re co-ordinating with them to help them protect their staff, ease their cashflow or co-create a completely new product line. Your capacity to accurately listen to customers, understand their needs and then rapidly swarm to adapt your offering is being tested at an unprecedented intensity. And now that everyone is remote working, their expectation that you can deliver on all of that across distance and timezones just went up several notches.”

Thankfully, the fundamental principles remain. Even though we are engaging using digital technology we need to discover what success means for our customers, and find ways to help them become more successful.

Sometimes it may mean educating customers about new problems they might be facing given the current climate. As Victor Cheng says in his book ‘Extreme Revenue Growth’ “…Nobody spends money solving a problem they don’t even realize they have.”

Perhaps the most frustrating aspect of any kind of marketing (prospecting AND client attraction) is that most prospects aren’t ready to hire you today. According to Vorsight, only 3% of qualified prospects are actively searching for someone who provides your services.

According to the Get Better Clients Academy – Attraction marketing has the advantage of “self-qualifying” prospects and giving you a larger pool of prospects to work with. It also puts you in a position of strength because prospects are coming to you. However, most of your attraction marketing leads won’t be ready to buy right now, so you have to stay on their radar. It also requires some marketing automation to do it well. Prospecting has the advantage of allowing you to handpick the prospects you go after. And you can easily dial up or down your prospecting efforts depending on your workload and pipeline. However, prospecting takes some courage. It also puts prospects in the position of strength because you’re pursuing them. Generally, you need both. You need a “lead generation machine” that delivers a steady stream of prospects (i.e. attraction marketing). And you need a targeted outreach effort that enables you to hand-select prospects and dial things up or down as needed (i.e. prospecting).

Therefore, your job is to start a conversation with those who ARE ready now (the 10%) AND stay in touch with the other 90%—until those who will eventually buy identify themselves. The most efficient way to start this process is by deploying a methodical client attraction strategy by leaving a series of breadcrumb trails.

Determine where you are and what you need TODAY! REQUEST YOUR FREE PRE-ASSESSMENT

how much truth can you accept about yourself?

Photo by Balaji Malliswamy

Do you believe everything that’s said about you?

Do you believe everything you’ve said, are saying about yourself?

Not knowing who you really are is keeping you stuck.

What do I mean?

There are many things that have been said to us, about us…stuff we’ve just accepted as truth.

Perhaps someone we admired said it, maybe it was a teacher, a big brother or sister, mother, father, aunt, uncle, boss, colleague…doesn’t matter. We accepted and believed. And dare I say, became what we believed to be true.

For me, I believed in every one else but myself! I didn’t think I had anything to count on…but I do. And now that I’m aware, I’ve created a moat around my being and smile as I watch other people’s opinions of me sink deep into the water and drown.

Our job is to awaken from this hypnosis that is presently keeping us from being who we are. Not because something is said means that we have to believe it.

In the book ‘The Ultimate Secrets of Self Confidence’ by Dr. Robert Anthony he shares this, and please MARK IT WELL:

In order to construct a new “functional” building on a site where one that is “inefficient exists, you first have to raze the old structure. This must be done by shattering those “mistaken certainties” which have held you back from expressing the unlimited, abundant, wholesome life you desire.

Is your past keeping you stuck?

Photo by Vicky Sim on Unsplash

I recently started a re-read of Napoleon Hill’s ‘Grow Rich with Peace of Mind.’ Marketing genius Dan Kennedy calls this Napoleon Hill’s best book.

I understand why Dan would say that this is his best book because of the experience and learning that must have taken place between when ‘Think and Grow Rich’ was first published in 1937 and when ‘Grow Rich with Peace of Mind’ was published 30 years later in 1967, just four years before Hill died.

So when Hill talks about closing the door on your past, he must know what he’s talking about.

Napoleon Hill had many failures – a point many say make him a fraud. After all he wrote the bible on growing rich – how dare he fail. Yet failure seems to be par for the course.

Not enough is said about failure, except in passing and in a very general nature.

We are left to think that failure often never occurs but failure is real, and part of the journey.

What is important is that we don’t dwell on or keep re-living our failures.

  • The ability to earn money consistently is an area where many of us unsalaried folk fail.
  • The ability to make money work in our favour is the area where many salaried folk fail.

Every adversity has within it the seed of an equivalent or a greater benefit.

napoleon hill

COVID-19 is a definite adversity so wherein lies the greater benefit?

We have a tendency to over-indulge and overextend when times are good only to regret imprudence when the tide turns (as it is guaranteed to), like we didn’t even really see this downturn was coming until it was upon us…COVID-19 that is.

This is what Warren Buffet meant when he said in 1992 and continued saying, through to 2007:

It’s only when the tide goes out that you learn who’s been swimming naked

Many of us admittedly have been swimming naked. COVID-19 has accelerated the receding tide and caught us with our pants down!

It is time for a reset.

True power in this world comes from economic independence. Way before COVID-19, too many people in Trinidad and Tobago had way too much month left at the end of their money. I suspect that since COVID-19 this situation has gotten worse.

No matter what financial position the Pandemic finds you in, you need to stop, take a deep breath and CLOSE THE DOORS TO YOUR PAST insofar as any regrets or post-mortems are concerned. You are where you are. What has happened has already happened. Dwelling on how stupid you are, or what you should have done, is not very helpful right now.

You have a wonderful opportunity to look at yourself. Real wealth starts with the view you have of yourself. You are your first capital and you are the CEO of your life.

Watch your words. When you speak of failure, you attract failure. When you speak of success you attract success.

Lose envy. Regardless of the times, there will always be someone who is going to be better off, make more money than your do, or have what you have but bigger.

Unadulterated desire is fine but nursed envy is harmful. It eats away at your peace of mind and can bring unwanted ailments into your life. Keep your focus clean and clear of all negativity.

If you just lost your livelihood, now is definitely not the time to be resentful and hate-filled. What you carry with you is communicated invisibly and indirectly to all that you come into contact with. Think carefully about what message you’re sending.

And above all, if you’re in a job you don’t like, still do your best and then some. Working to rule or doing only what you need to is actually working against you. This has nothing to do with whether you like your employer or not. Progress will be made only when you have more than filled the requirements of your present position. If you are not filling or exceeding your present position then zero change is likely to occur.

As we look towards the future, let us carry only what is instructive.

Ambassador Andrew Young said – “There is a difference between being broke and being poor. Being broke is economic but being poor is a disabling frame of mind and a depressed condition of one’s spirit.”

In other words, being poor is having a broken view of who you are.

We must all vow to never, ever be poor again!

I want to give everyone the ability to succeed and prosper no matter what very real roadblocks society puts in their way. We have more power than we realize if only we can recognize and claim it. Reach out here and let’s have a conversation.

Learn how you can use your own power to succeed despite bleak odds.

Putting words to what you do

Riz Mooney

I was reading a report this week by Rachel Allen, owner of Bolt from the Blue Copywriting and I’m so happy that I took the time to read it in its entirety.

Rachel shared some truly significant golden nuggets but the two things that impacted me the most sums up the work I do as a copywriter, amongst other things.

Golden nugget numero uno: Until you can put words to it, it remains in your head – full of potential but powerless.

Golden nugget numero dos: You can have an awesome relationship with your vocation and create a million iterations of work with it, but if you never share that with anyone else, it tends to become monothematic, and you tend to turn in on yourself, stagnating.

Putting words to your work, describing what you do, in a way that not just sounds good, but feels good…like in your soul ‘feel good’…is difficult. That’s because we have grown apart from who we really are in search of what others tell us, is the way we should describe ourselves. We sound everything but authentic. We sound super successful, and professional, but not real. We wear the title but we don’t necessarily believe that this is us.

The second golden nugget hit me much harder than the first.

Oh I’ve iterated so many times, trying to get it right – website, service offerings, pricing, which automated calendar service to use, my process, what I will say to customers, yet I hesitate, big time, to share.

I have armchair one sided arguments with others out there in the trenches: “What are you doing? Why are you doing it like that? Nobody does that anymore? How do you expect to get results for you clients doing it that way?” Yet I withhold my own solutions?

Do you feel me?

Well those days are over. In the infamous words of Diana Ross “I’m coming out!” and so should you!

There is a whole lot of marketing wisdom in these three words:

MESSAGE BEFORE MEDIA

Wisdom that we all ignore, whether we’re seasoned marketers or not.

We start by saying things like:

  • I need to master this social media stuff…
  • I need to do a podcast…
  • I must do a webinar…

We go chasing after media BEFORE we get the message right.

How do you get your message right? By first developing Your Unique Approach (YUA).

I agree with Rachel…

We are all born with the potential to contribute something astonishing – something that moves the global conversation forward, something that gives each of us a unique possibility for contribution.

No one else can do what you can, in the way that you can.

Your vocation matters. What you do with it matters, and we need you more than ever!

You can’t afford to bear the cost of losing business because of unclear or misaligned messaging. Let me help you clarify your message to win business now that the stakes are higher than ever, given the COVID-19 pandemic. Reach out here and let’s have a conversation.

If you’re not yet ready, why don’t you take advantage of this free training which shows you how your website can become your number one salesperson.

Have you become pinned beneath the boulder of your own reputation?

Photo by JESSICA CASTILLO

This is not an original thought but then if you read BIG MAGIC by Elizabeth Gilbert you will realize that two or more of us can in fact have the same thought/discovery what scientists call multiple discovery – a term used whenever two or more scientists in different parts of the world come up with the same idea at the same time.

When I read that description about being pinned beneath the boulder of your reputation it felt like it had come from the bowels of my own existence.

The pain is not my own pain. My own pain is different.

This pain is the pain I feel when I see wasted gifts, strewn carelessly along life’s path because we are stuck at the top – at the pinnacle of our success…feeling as if we can’t recreate what has brought us this far and so we allow fear to consume us.

Many times those who were magnificent in the field of sales, are now leading other sales professionals. But we no longer sell. We are afraid of not swinging it out of the park as we once did.

We all feel that when we’re at the top, the only way we can go is down and so we build a moat around us and stop learning, doing, trying, experimenting…for fear that if we do – we will be exposed as a “one hit wonder”.

Gilbert says of Harper Lee

I wonder if perhaps she had become pinned beneath the boulder of her own reputation. Maybe it all got too heavy, too freighted with responsibility and her artistry died of fear – or worse self-competition.

Sometimes we just get pinned down. We’re neither at the top nor bottom of our game but we are pinned down by that boulder of fear.

I’ve taken Liz Gilbert’s suggestion to accept that fear is always going to be along for the ride, but I will NOT let fear drive.

I’m also accepting that life will always change. It is neither consistently good or bad. There is so much that I don’t control. There is so much that I don’t have to explain.

I am haunted by this…

You could leave life right now…” said Marcus Aurelius “…Let that determine what you do and say and think.”

Lessons keep repeating themselves…I can’t seem to shake certain feelings…yet time marches on.

It’s time to get from under that rock. Don’t be burdened by your past successes. With humility press forward knowing that you control only those actions you take.

I’m asking myself this:

How long are you going to wait before you demand the best for yourself?

How long are you going to wait?