about

My name is Giselle

most of my friends call me Gis…

Who am I?

My name is Giselle Hudson.

Previously a corrugated carton account representative, chemical and waste water analyst, and print sales supervisor. I became a solopreneur in 1994.

To read more of my backstory…click here.

I’ve been tormented by and in search of answers to this question:

Why do some people get results, earn what they are worth and seem to enjoy what they are doing while other very talented folks struggle and often fail?

The #1 reason why solopreneurs, non profit leaders and small business owners fail…

“There are two things you should never completely outsource: the checkbook and the marketing,.”

— Dan Kennedy

What I’ve seen…

Most solopreneurs, entrepreneurs, non profit leaders and small business owners fail, not because they lack the drive, creativity and ambition; but because they keep:

  1. prioritizing everything else OVER marketing
  2. outsourcing marketing even though they have a deeper understanding of their customers and can mine expertise from within themselves and from their team
  3. giving up on whatever processes they do put in place, way too early before they begin to see the light – that is – until they start seeing results.

These are the 3 top reasons that mess up “getting the money”.

What I do?

I help solopreneurs, entrepreneurs, non profit leaders and small business owners:

  1. define what their ideal customer journey looks like
  2. strategize on how best to put their marketing on their customer’s chosen path
  3. determine the gaps in their campaigns, content and processes that they need to fill.
  4. create content to provide the information each customer needs at each stage of their journey from knowing to trying to buying and ultimately referring.
  5. design and install customized sales and marketing systems.

Why I do it?

Initially I only offered an array of “done for you” marketing services, but I saw first hand how a business’s overall marketing efforts failed because there was no buy-in from my clients.

Marketing was seen as trivial and unimportant. Most clients felt they sucked at marketing or didn’t have time for it or there was just too much to do. I realized I was ‘fishing’ for these clients versus teaching them ‘how to fish’.

I now teach clients HOW to fish!

I’ve worked with…

What My Clients are Saying

Regardless of where you are, you must start with strategy. It’s a process that includes your goals, tactics, and the stories you will use to be understood, get your message across, and sell your brand without being pushy.


ANDRE PERSAD – SENIOR MANAGER, HSEQ DUBAI MARITIME CITY “THE WORLD’S MARITIME CENTER”

“I had the unique opportunity to consult with Giselle and must testify that she certainly has a gifted mind and a passion for what she does. She helps you look at the bigger picture; helps to clarify your goals and provide direction when things are a bit fuzzy and unclear. When you sit with her and engage in conversation…you’ll see what I mean!”


JUDY JOSEPH-MC SWEEN – TIME OUT SPECIALIST

“Giselle demonstrated an exceptional ability to translate concepts into story lines that touched the target audience where it mattered most. She is able to formulate the complete marketing packaging for both the service being provided and the person. I strongly recommend Giselle to entrepreneurs who want to go beyond the traditional, to make possibilities profitable realities.”


SHASTRI AND NAYLAH RABILALL – OMNI TOTAL HEALTH

“Giselle has become an invaluable member of the OMNI team. When we first started our practice we worked with a couple of service providers who were good at execution except they didn’t really “get us”. As a result there was always that disconnect. Giselle “gets us” and was able to roll out a solid strategy, putting into words what we do, in a way that we couldn’t possible do on our own.”

Discover more ways to become a Well-Paid Professional…with effective marketing!

Subscribe to the Well-Paid Pro Client newsletter full of inspirational stories, ideas and insights around navigating the “building a well-paid profitable business” journey.

%d bloggers like this: