Now is a great time

to review everything sales and marketing!

Why what we’ve been taught no longer works

We’ve been taught a standardized formula for achieving success, yet if we want to build great and thriving businesses we need to ask this question:


Any engagement starts with developing a short term strategy to help you get clear about who you are, and if you’re interested – get clients TODAY.

  • Get clarity on the transformation you provide
  • Know who you serve
  • What are your big ideas
  • Decide on the format of your platform

Create your content bank foundation

Rediscover through the story of your own life – what you were born to do and how to use that insight to move confidently forward. Delve into your backstory to determine what drives and compels the work you do. Understand what you are truly selling, what “they” are buying and what makes your approach valuable.

Develop your long term strategy

How are you going to transform your prospects into clients? What strategy will you use to allow this to happen on your terms? Create your premium priced offer, develop the steps to your offer, create your sales presentation, develop a simple sales conversation, create your lead generation magnet to feed your platform, create your “always there” newsletter.

Create your content

What is the best medium to use to deliver your message to prospective clients? You have a unique calling. As the visionary of your business, copywriting and online marketing often comes as something you “have to do” but might not always “want to do”. This is why you need someone who respects and values your work and also has the knowledge and expertise in copywriting and marketing to clarify your message and help you get it in front of the people who need it the most.

You can choose one or any combination of these services…

Resilience in marketing is the ability to adapt to the next version of whatever comes next, says @Robert_Rose via @CMIContent.


Strategy & Road-mapping

The first step is the pre-assessment. Once you’ve done that then we can have a conversation. Following that illumination session you will receive a simple 3 step roadmap of recommended ‘next steps’ based on your your pre-assessment answers and what you shared in the session.


MCODE & EFFIC Coaching

What if you could predict your potential for success in work you enjoy doing and do well? What if you could discover the ‘why’ behind what you do, so you can choose a path that leads to engagement and fulfillment? What if you could perform better at work? What if you could start not just setting goals but getting results AND winning at life?


Digital & Content Marketing

Never has digital marketing been more important than today. With digital marketing, which includes social media marketing, email marketing and website marketing you can boost not just your visibility but also sales. I’ll help you create a top to bottom digital marketing strategy with my guidance on how to implement all my suggestions.


Done for You Copywriting

You can hire me to write articles, blog posts, e-newsletters, sales letters, case studies, white papers and website pages. (Click here to view the process and see samples of my work). And by the way, especially nowYour website needs to be your best salesperson. The bottom line – words are one of the most powerful forces in the world. I want you to e able to leverage the power of words and turn your potential into action in a way that helps you to sell more products, services and ideas.

I can thoroughly recommend Giselle Hudson and Purple Marketing for many services, not least of which, website building. One of my sites, was built by Giselle from the ground up and launched in record time with minimal input from me. It gets great reviews from all who visit it and it has also led to me winning real business in book sales and speaking events. If you need an amazing, creative web site writer, designer and builder then look no further, Giselle is the answer!


Not sure what to do next?

Get in Touch

Many career, sales and marketing problems are solved leveraging the power of story telling. Giselle Hudson shows career professionals, service professionals, sales and marketing managers, service based business owners & entrepreneurs how to turn their story or their company’s story into a message that impacts and results in them being well paid.

To be well paid means not only to be compensated generously for your solutions but to live a “well” life – a life of structure, harmony, joy and fulfillment.