Which business owner doesn’t have a loyal employee? “Do you see so and so” they say…”he has been with me since before Christ. I can depend on him no matter what.” This person enjoys certain perks as a result of his devotion. The Boss enjoys having him around and he seems to enjoy his job.Continue reading “Business Owners: Forget About Gaining and Keeping Loyal Employees”
Every time a consumer comes in contact with your brand, an experience is either created, captured or destroyed. What memorable experiences can you create for your customers? How can you prevent destroying their experience?
Published in the Business Newsday Thursday May 17th 2012 “You see what I have to deal with?” one business owner said to me recently, frustrated with an employee who was struggling with what he figured was a simple arithmetic problem. I empathised, shook my head and returned to the crux of our discussion. Lately IContinue reading “A Change in Business Starts with a Change of Heart – YOURS!”
I have been intrigued lately by the Diana ads featuring Nikki Crosby and Sprangalang. Although the ads are simple ads they are actually a great case for effective advertising. While advertising agencies in Trinidad and Tobago and worldwide submit ads and win prizes for “most creative” and “best art direction” – advertisers pay them moneyContinue reading “Mints, nut bars, jub jub…did anybody say Diana?”