The fortune is in the follow-up

I love how words work together. The phrase jumped out at me, while reading a newsletter from Reuben Swartz. “It’s a truism for sales”, he said – the fortune is in the follow up. No lies there. Wouldn’t it be great if we just put out one ad, sent one email, made one phone callContinue reading “The fortune is in the follow-up”

Why hindsight is ALWAYS 20-20

Today I had a first meeting with a potential customer. We all have a story to tell and as she painted her own picture, I saw many roads that brought her to this point where she was today – setting up business in Trinidad and Tobago. Then she paused and asked me a bit aboutContinue reading “Why hindsight is ALWAYS 20-20”