What vaccine sceptics and potential buyers have in common

Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;Continue reading “What vaccine sceptics and potential buyers have in common”

Climbing one mountain always exposes another peak

“Life is an uphill battle”, I’m sure is a phrase that you’ve heard or said yourself countless times. Life can feel tough at times. Like now. COVID 19 has changed everything. It seems that we are facing more challenges like never before. Just when it appears as if everything is under control – less peopleContinue reading “Climbing one mountain always exposes another peak”

How are you dealing with the financial stress that accompanied COVID 19?

True power in this world comes from economic independence. Way before COVID-19, too many people in Trinidad and Tobago had way too much month left at the end of their money. I suspect that since COVID-19 this situation has gotten worse. This Pandemic Recession, as it is now being referred to, has caused quite theContinue reading “How are you dealing with the financial stress that accompanied COVID 19?”

In this “Covid Season” – How Do You Get Potential Clients to Come to You?

This pandemic experience has been VERY depressing for many service business owners and entrepreneurs. Many businesses have had to shut down completely and some have reopened only to have their doors closed once again. Uncertainty is rampant. Most people who run their own businesses love to have control yet as we have all experienced, theseContinue reading “In this “Covid Season” – How Do You Get Potential Clients to Come to You?”