Just finished reading George Cloutier’s ‘Profits Aren’t Everything, They’re the Only Thing’, and it got me thinking about how I usually address profit. I’d say mostly as an afterthought – but not any more! Aren’t we in business to make a profit? I’m not sure where ‘profit’ got its bad rap but going into 2011Continue reading “Profit is NOT a bad word!”
Get clear about marketing! 