What vaccine sceptics and potential buyers have in common

Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;Continue reading “What vaccine sceptics and potential buyers have in common”

How do you choose a teacher or coach?

Most of us who train never believed it possible to do the things we now do. But we trusted the teacher who told us we could do it if we would just try. And the teacher was right. jennifer lawler In July of 2011 Seth Godin wrote a piece called the arrogance of willful ignorance.Continue reading “How do you choose a teacher or coach?”

Putting words to what you do

I was reading a report this week by Rachel Allen, owner of Bolt from the Blue Copywriting and I’m so happy that I took the time to read it in its entirety. Rachel shared some truly significant golden nuggets but the two things that impacted me the most sums up the work I do asContinue reading “Putting words to what you do”

Make your ‘Mess’ your Marketing Message

Born in the mid sixties I grew up hearing about soul “The brother’s got soul!” “Be careful not to sell your soul” “Have you saved your soul?” and in the early seventies we welcomed the ‘Soul Train’. When we say people have “soul” I guess we think that somehow their lives have a deeper meaning.Continue reading “Make your ‘Mess’ your Marketing Message”

Get your business abuzz with a buzz piece

Any business owner, who has had more than ten minutes of conversation with me, knows that I usually suggest they create a special report or something free and dowloadable on their Web sites so customers can give their name and email in exchange for this information. Surprisingly no one has taken my advice. I haveContinue reading “Get your business abuzz with a buzz piece”

“Oh so you’re freelancing…”

When I first decided that I would go into business for myself I started off handling print projects for clients. It was a natural progression as my last job was with a print company – and I knew print well. Then I expanded and started providing solutions for marketing and advertising. I also provided inContinue reading ““Oh so you’re freelancing…””