I am currently reading and watching several films about Leonardo Da Vinci. In his book – How to Think Like Leonardo Da Vinci, Michael J. Gelb says “he serves as a global archetype for human potential, giving us intimations of what we ourselves may be capable of doing. To some degree, we all have someContinue reading “If you don’t master this one skill…you’re toast!”
Tag Archives: marketing
How do you decide what to focus on to improve your sales?
Where should you focus? Where should you put your energy and effort? How do you know that this is what you should do? It all starts with the diagnosis. If the diagnosis is off, then the solutions, the prescriptions won’t work. Yet we often skip diagnosis to get to solutions because we want results fast.Continue reading “How do you decide what to focus on to improve your sales?”
What vaccine sceptics and potential buyers have in common
Business owners have always been frustrated with potential clients. Why can’t they just see, or hear our advertisement, pick up the phone, call us, and order? Oh if it were so simple! When we conduct focus groups, they tell us that “yes!” we will definitely be interested in this service, want to buy this product;Continue reading “What vaccine sceptics and potential buyers have in common”
How do you choose a teacher or coach?
Most of us who train never believed it possible to do the things we now do. But we trusted the teacher who told us we could do it if we would just try. And the teacher was right. jennifer lawler In July of 2011 Seth Godin wrote a piece called the arrogance of willful ignorance.Continue reading “How do you choose a teacher or coach?”
Putting words to what you do
I was reading a report this week by Rachel Allen, owner of Bolt from the Blue Copywriting and I’m so happy that I took the time to read it in its entirety. Rachel shared some truly significant golden nuggets but the two things that impacted me the most sums up the work I do asContinue reading “Putting words to what you do”
Make your ‘Mess’ your Marketing Message
Born in the mid sixties I grew up hearing about soul “The brother’s got soul!” “Be careful not to sell your soul” “Have you saved your soul?” and in the early seventies we welcomed the ‘Soul Train’. When we say people have “soul” I guess we think that somehow their lives have a deeper meaning.Continue reading “Make your ‘Mess’ your Marketing Message”
Get your business abuzz with a buzz piece
Any business owner, who has had more than ten minutes of conversation with me, knows that I usually suggest they create a special report or something free and dowloadable on their Web sites so customers can give their name and email in exchange for this information. Surprisingly no one has taken my advice. I haveContinue reading “Get your business abuzz with a buzz piece”
“Oh so you’re freelancing…”
When I first decided that I would go into business for myself I started off handling print projects for clients. It was a natural progression as my last job was with a print company – and I knew print well. Then I expanded and started providing solutions for marketing and advertising. I also provided inContinue reading ““Oh so you’re freelancing…””
Get clear about marketing! 