Psychology is the most under-appreciated, yet most important part of building a company.

We hear a lot about the external journeys of startups. Mitchell Harper – Big Commerce co-founder shares Everyone talks about startups being akin to roller-coaster rides. There are high highs and low lows. The highs are easy to deal with — you celebrate with your team, share the victories with your friends and partner and maybe evenContinue reading “Psychology is the most under-appreciated, yet most important part of building a company.”