How do you stay the Course en route to Success?

From time to time I hear the following “I tried that goal process. It didn’t work. I don’t know why.” It’s a great place to be! Getting and staying motivated is the key. Not knowing why is the beginning of wisdom. Here’s the truth nobody ever told you: developing your own process to get youContinue reading “How do you stay the Course en route to Success?”

Stop Focusing on Demographics!

When people ask you “who are your customers?” do you respond with a phrase that goes something like “30-45 year old working mothers?” or “the 15-25 age group” or “men between the ages of 45-65 who are balding?” Ok. I’m having some fun – but you get the picture. This is what we call demographics.Continue reading “Stop Focusing on Demographics!”