Every pro
wants to be seen as an authority
And why shouldn’t you?
There really is no downside to being viewed as your industry’s authority:
- You can charge higher fees
- Potential clients seek you out
- Colleagues send other people your way
- Newspapers seek you out for your opinion
- Organizations invite you to speak
- and both on and offline Publications approach you to contribute
Being seen as an authority opens doors. It takes all of your business-building efforts and make them more effective, more efficient, and more productive. Like I said, there really is no downside.
The challenge, of course, is getting there.
Moving up the ladder from “capable” to “industry pro” is very much worth your while.
But it requires a consistent, well thought out approach to modifying the way you position yourself and the work you do.
The good news – and it is good news – is that being viewed as an authority is much more about how you put yourself out into the world than it is about becoming smarter, more educated, or more experienced. Sure, you need to be all three of those, but you already are. The thing is – so are your competitors.
Your “non-authority problem” is not due to a lack of capability
It’s due to:
- a lack of focus
- a lack of visibility
- and a lack of an authoritative, clearly stated point of view.
There’s also (usually) a pretty healthy dose of “I’m not good enough / experienced enough / ready enough” thrown in there as well.
To get you started on the road to authority PRO status you need to leverage these 3 things really well:
Get you…
...discover your special excellence
Did you ever stop to think, that over the years you have developed a unique perspective and philosophy in your area of expertise?
Managing ‘who you are’ more efficiently and effectively is critical to your success. If you are out of alignment, you won’t get the results you’re after because we build our businesses at the level of our self-development limitations, despite our highest intentions. We are limited by what we cannot see.
You have more to give than you know. I help you see what you’re leaving on the table every single day!
Get clear…
Strategies set the course for positioning your expertise.
Some strategies will enable you to get 10x the results from the same effort.
Others will only lead to frustration and burnout, regardless of how hard you work.
Depending on where you are you will need one or more of the following strategies: Growth, Market, Sales or Content.
I will help you discover what combination of strategies will work best for YOU.
Get found…
You can understand your value and uniqueness, have the best strategies but won’t get the results you’re after if you don’t take the RIGHT action consistently!
“Your business can only serve people who know that you exist.”
I will help you promote authentically by determining what actions YOU need to take to ensure that your ideal clients find you!
Get clear about marketing! 