Your story matters
You can’t afford to bear the cost of losing business because of unclear or misaligned messaging. Let me help you clarify your message to win business especially when the stakes are high!
Strategic Business & Career Guidance
I help professionals make strategic business and career decisions that fit WHO THEY ARE based on their unique MCode™. I will start by showing you a lifelong pattern of motivated behavior that you instinctively use to do things that matter to you. Your pattern called your MCode™ is your roadmap for making key life decisions and living with personal effectiveness. I will help you use your MCode™ to gain insight into your current situation, devise steps for creating a vision for the future and then work a plan for getting from here to there, all of it tapping into the best of who you are. To find out more about MCode™ click here.
Sales Success Profiling
When it comes to hiring sales professionals, you might be basing your decisions on how candidates may have succeeded elsewhere when you should be focused on identifying the success indicators important to your business. I’ll help you identify the success indicators in your best performers and the motivated strengths they possess that enable them to perform at a top level.
Once you have this information then I can create a customized Sales Success Profile for you and your team so that you make better hiring decisions as well as use the profile to drive constructive dialogue between team leads and sales executives about performance, job fit, engagement and development. To get more information click here.
Strategic Consulting & Presentation Design
Do you have any idea how much bad messaging has cost you? Just because you understand your offer doesn’t automatically mean that your customers understand too! Presentations are critical and sometimes complex and you simply can’t afford to mess things up. There are moments, some of them even multi-millionaire dollar moments that you simply don’t want to risk. Let me help you give your ideas the best chance at success so you can secure more business, inspire action, or get buy-in internally. Let’s talk about crafting your winning message – click here.
Presentation Delivery Coaching
It is not enough to be good at what you do. You need to be good at promoting what you do. “Your business can only serve people who know that you exist.”
Is explaining what you do complicated? Do you have trouble getting buy-in from prospects? Is everyone describing your brand differently? After creating your presentation, I will help each team member make the best use of personal anecdotes and narratives to make the presentation theirs, sell ideas, build engagement and drive action. No one likes to feel “sold to”. My coaching will guide and educate each presenter on harnessing the power of storytelling to influence, engage and inspire. Get more information here.
Your Success Strategy
“What is the best way to achieve success?” We’ve been taught a standardized formula for deciding on strategy yet if we want to build great and thriving businesses, develop a great and thriving Trinidad and Tobago and operate in an equally thriving Caribbean region, we need to ask a completely different question: “What is the best way for ME or the company I lead, to achieve success?” I’ll help you define that FIRST!
Crafting Your Story
We get so wrapped up in defining ourselves with the labels, systems and norms that we’re familiar with that it’s easy to brush off the most important, complex parts of ourselves that are hard to define. What you need is a mix of those important, complex hard to find areas + your personality + your energy in everything you do! My process for getting this done takes two hours to create your content bank.
Presentation Research, Development & Design
At this stage I will take all the information you have given me to fully digest and try to make sense of all of it. This is fun for me, in fact it’s the part that I enjoy the most! I look at which stories fit which audience (if you have more than one), and build out a story framework where I envision the steps your potential customers need to go through in order to take the action you desire. I will communicate your messages clearly and bring your ideas to life. I’ll do more than just make it “pretty”. Your presentation will be visually impactful using optimal imagery to represent your ideas.
Coaching Your Presenters
Most of us can tell when a presentation is disastrous. Yet we may not always be aware when we are rambling, or being exceedingly technical. Our actual presentation does not always inspire confidence. I will coach each member on your team to deliver better presentations. By empowering your team to tell your brand story each person will tell the same compelling story in a way that feels natural to them, yet does not lose the essence of who you are.
“Most people aren’t willing to buy from you right away. You must nurture your prospects over time by educating and training them while gently motivating them to take action.” JOEL WIDMER
It Starts with Your Presentation
What My Clients are Saying
Presentation design is strategic. It’s a process that includes your goals, tactics, and the stories you will use to be understood, get your message across, and sell your brand without being pushy.
ANDRE PERSAD – SENIOR MANAGER, HSEQ DUBAI MARITIME CITY “THE WORLD’S MARITIME CENTER”
“I had the unique opportunity to consult with Giselle and must testify that she certainly has a gifted mind and a passion for what she does. She helps you look at the bigger picture; helps to clarify your goals and provide direction when things are a bit fuzzy and unclear. When you sit with her and engage in conversation…you’ll see what I mean!”
JUDY JOSEPH-MC SWEEN – TIME OUT SPECIALIST
“Giselle demonstrated an exceptional ability to translate concepts into story lines that touched the target audience where it mattered most. She is able to formulate the complete marketing packaging for both the service being provided and the person. I strongly recommend Giselle to entrepreneurs who want to go beyond the traditional, to make possibilities profitable realities.”
SHASTRI AND NAYLAH RABILLAL – OMNI TOTAL HEALTH
“Giselle has become an invaluable member of the OMNI team. When we first started our practice we worked with a couple of service providers who were good at execution except they didn’t really “get us”. As a result there was always that disconnect. Giselle “gets us” and is able to put into words what we do, in a way that we couldn’t possible do on our own.”
A fabulous blend of MCode Coach™, copywriter, presentation designer and authority marketing strategist.
Story strategy which includes determining your overarching theme and sequence to enhance your messaging
Well researched customized content and copywriting
A branded visual theme that unites your presentation and sells your brand
Simplification of business and technical concepts
All of this requiring just three initial hours of your time
Giselle Hudson makes a living teaching consultants, practitioners, solo professionals, service based business owners & entrepreneurs how to turn their story into a message that impacts and results in them being well paid.
To be well paid means not only to be compensated generously for your solutions but to live a “well” life – a life of structure, harmony, joy and fulfillment.