Marketing doesn’t have to be hard if you never completely outsource it. Get the guidance, ideas, framework and tools to drive profitable results.
Who am I?
My name is Giselle Hudson.
Previously a corrugated carton account representative, chemical and waste water analyst, and print sales supervisor. I became a solopreneur in 1994.
To read more of my backstory…click here.
I’ve been tormented by and in search of answers to this question:
Why do some people get results, earn what they are worth and seem to enjoy what they are doing while other very talented folks struggle and often fail?
“There are two things you should never completely outsource: the checkbook and the marketing,.”
— Dan Kennedy
What I’ve seen…
Most creatives, solopreneurs and small business owners fail, not because they lack the drive, creativity and ambition; but because they keep:
- prioritizing everything else OVER marketing
- outsourcing marketing even though you have a deeper understanding of your customers and can mine expertise from within yourself, and from your team
- giving up on whatever processes you do put in place, way too early before you begin to see the light – that is – until you start seeing results.
These are the 3 top reasons that mess up “getting the money”.
What I do?
I help solopreneurs, creatives and small business owners:
- adopt an internal culture of creating content to provide the information each customer needs at each stage of their journey from knowing to trying to buying and ultimately referring.
- design and install customized sales and marketing systems.
Why I do it?
Initially I only offered an array of “done for you” marketing services, but I saw first hand how a business’s overall marketing efforts failed because there was no buy-in from my clients.
Marketing was seen as trivial and unimportant. Most clients felt they sucked at marketing or didn’t have time for it or there was just too much to do. I realized I was ‘fishing’ for these clients versus teaching them ‘how to fish’.
I now teach clients HOW to fish!
What My Clients are Saying
Regardless of where you are, you must start with strategy. It’s a process that includes your goals, tactics, and the stories you will use to be understood, get your message across, and sell your brand without being pushy.
ANDRE PERSAD – SENIOR MANAGER, HSEQ DUBAI MARITIME CITY “THE WORLD’S MARITIME CENTER”
“I had the unique opportunity to consult with Giselle and must testify that she certainly has a gifted mind and a passion for what she does. She helps you look at the bigger picture; helps to clarify your goals and provide direction when things are a bit fuzzy and unclear. When you sit with her and engage in conversation…you’ll see what I mean!”
JUDY JOSEPH-MC SWEEN – TIME OUT SPECIALIST
“Giselle demonstrated an exceptional ability to translate concepts into story lines that touched the target audience where it mattered most. She is able to formulate the complete marketing packaging for both the service being provided and the person. I strongly recommend Giselle to entrepreneurs who want to go beyond the traditional, to make possibilities profitable realities.”
SHASTRI AND NAYLAH RABILALL – OMNI TOTAL HEALTH
“Giselle has become an invaluable member of the OMNI team. When we first started our practice we worked with a couple of service providers who were good at execution except they didn’t really “get us”. As a result there was always that disconnect. Giselle “gets us” and was able to roll out a solid strategy, putting into words what we do, in a way that we couldn’t possible do on our own.”