Authority marketing & Income-boosting resources for service firms & professionals who are good at what they do, but are not necessarily seen as the experts that they are
Let me go ahead and answer that for you: “YES!” you are.
But being capable is not the same as getting hired For that to happen, your potential clients need to BELIEVE that you are good. And that’s hard for them to figure out.
They can’t “sample” you. So, instead, they rely on clues: the way you speak, look, write, talk about your work, show up in social media, share original content, present yourself on your own web site, and more.
In other words, they need to see you as an authority in your field..
When that happens, all of your business-building efforts become more effective and more productive. Plus, you’ll earn more money as a result.
Sadly, the majority of service firms and professionals CHASE after potential clients desperately without a strategy or plan leading to serious consequences in the “losing money” category.
But it doesn’t have to be that way. What separates professionals who enjoy a lucrative and fulfilling career or business from those who struggle and burn out boils down to 3 things and I can help you with all three.
What My Clients are Saying
Regardless of where you are, you must start with strategy. It’s a process that includes your goals, tactics, and the stories you will use to be understood, get your message across, and sell your brand without being pushy.
ANDRE PERSAD – SENIOR MANAGER, HSEQ DUBAI MARITIME CITY “THE WORLD’S MARITIME CENTER”
“I had the unique opportunity to consult with Giselle and must testify that she certainly has a gifted mind and a passion for what she does. She helps you look at the bigger picture; helps to clarify your goals and provide direction when things are a bit fuzzy and unclear. When you sit with her and engage in conversation…you’ll see what I mean!”
JUDY JOSEPH-MC SWEEN – TIME OUT SPECIALIST
“Giselle demonstrated an exceptional ability to translate concepts into story lines that touched the target audience where it mattered most. She is able to formulate the complete marketing packaging for both the service being provided and the person. I strongly recommend Giselle to entrepreneurs who want to go beyond the traditional, to make possibilities profitable realities.”
SHASTRI AND NAYLAH RABILALL – OMNI TOTAL HEALTH
“Giselle has become an invaluable member of the OMNI team. When we first started our practice we worked with a couple of service providers who were good at execution except they didn’t really “get us”. As a result there was always that disconnect. Giselle “gets us” and was able to roll out a solid strategy, putting into words what we do, in a way that we couldn’t possible do on our own.”